The Blindspot Breakthrough
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A 3-week 1:1 intensive for established photographers and creatives who are ready to find what's holding them back and fix it.
Stop repeating the same year in business.
You don't need more effort. You need someone who can see what you can't.
The Blindspot Breakthrough is a 3-week private intensive for established creatives who know something is off.
You're the right fit if:
✔ You've been in business for years, and bookings have slowed. Your work is strong, but the inquiries aren't coming in the way they used to.
✔ You're showing up, but it isn't landing. You post, you email, you blog, and the effort isn't turning into booked clients.
✔ You've done the courses and the education. And somehow you're more confused, not less.
✔ You know something is off. Your website, your pricing or your marketing isn't working like it should, and you can't see why.
✔ You want expert eyes, fast. You want clear answers and a plan in three weeks, not six months.
This isn't for you if you're just getting started. The Blindspot Breakthrough is built for established businesses that need a sharper strategy, not a starting point.
Who this is for
A blindspot isn't something you're not smart enough to see. It's something you're too close to see.
I feel like a completely different person. Before: closed-minded, frustrated, spinning my wheels, not making money. Now: confidently posting in my real voice, consistently booking and getting paid, and hearing regularly from people how much they love my content. I’ve even started dreaming bigger — thinking about teaching photography and building digital offers, which felt impossible when I couldn’t book a single client. Thank you, Joy
-Amanda, Blinsdpot Breakthrough Client
I have 10 new clients booked using what Joy taught me
Your whole business, through a strategist's eyes.
I don't guess, and I don't hand you a template.
We look at the foundation every strong business needs:
A brand that reflects the experience you deliver.
Offers and pricing that match your expertise.
Visibility that puts you in front of the right clients.
A sales process that turns interest into bookings.
Then I find the 2 to 3 gaps holding you back the most. Not ten things. Not a to-do list you'll never finish.
The few changes that will move your business forward the fastest.
We keep what's already working and fix what isn't. You leave with a 90-day plan you can follow on your own.
What we look at
Proven structure. Personal strategy.
I had my first $30k month in sales during our time together!
Joy is truly so invested in your growth and goals. The way she completely embraces your unique goals and vision and adopts them as her own throughout the coaching process is so incredible. She encourages and challenges you to think and dream on a larger scale, and truly empowers you to achieve more than you dreamt possible.
If you're considering working with Joy, don't wait. Investing in coaching with Joy has been some of the best money I have spent in my business!
- Dilshad Yogi-Smith, Photographer, Educator, Digital Shop owner
Business strategy isn’t just my job. It’s my favorite thing.
I picked up a camera because I loved creating. I stayed in business because I fell in love with everything behind it.
In my early YouTube days, I was supposed to be teaching gear and settings. Instead, I kept talking about marketing, pricing and how to get booked. That’s when I knew where I belonged.
Thirteen years later, I still collect business books and planners just for fun. Business podcasts are always on repeat. And nothing lights me up like digging into a client’s business and spotting the thing she can’t see.
The half-finished projects. The pricing you keep second-guessing. The marketing that isn’t landing. I love untangling all of it.
You’re not getting someone who tolerates the strategy side. You’re getting someone who can’t wait to dig in.
THE STRATEGIST IN ME
Three weeks. Clear answers.
A plan you can act on.
How it works
Private, 1:1 and focused on the gaps that matter most in your business.
1
Pause & dig deep.
Before we meet, you complete an in-depth questionnaire. On our first 1-hour call, we dig into your business, your goals and what's not working.
2
Find the gaps.
I review your business and name the 2 to 3 blindspots holding you back the most.
Everything lives in your private coaching portal, so you can see exactly what to fix.
3
Leave with a plan.
On our second 1-hour call, we build your 90-day plan. You'll have Voxer access to me and weekly check-ins for all three weeks.
The blindspot Breakthrough really set me up for success!
I am really happy with the work that we did and everything we accomplished together in our intensive.
I was able to run with the 90-day plan and and I'm already starting to see the results of all the work which is great.
- Melissa Cook, 3-week coaching intensive
I'm a business coach, content strategist and visibility expert with 13 years in business, 8 years as a wedding photographer, and thousands of creatives educated along the way.
I've personally coached hundreds of photographers and creative service providers, taught even more through my courses, and my YouTube videos have been watched over 3.6 million times.
But here's what I'm proudest of: I run my business in less than 20 hours a week. I homeschool my kids, I show up for my marriage, and I'm actually present in my home. Dare I say it? It feels balanced. Not because everything is perfect but because it's built around my biggest priorities.
It's proof that what I teach works in real life.
I'm a straight shooter. I'll tell you what I see, even when it's not what you were hoping to hear. And I always look at the whole picture: your business, the life you want, and the capacity you actually have.
My favorite thing is taking your scattered ideas and half-started projects and turning them into clear, doable next steps. We keep what's already working, change only what needs to change, and never tip the whole boat to get you there.
APPLY NOW
about Joy
Amanda Gargano
Before working with Joy, I was at a standstill. I'd committed to four months of consistent posting with zero traction. The real problem Joy uncovered was that my voice online wasn't me at all. I went from booking zero clients over four months to booking four clients in the first three weeks, and I've booked 10 new clients since. I feel like a completely different person.
I went from booking zero clients in four months to four clients in my first three weeks.
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stephanie a.
Before working with Joy, I was having trouble finding clients, converting client calls, showing up on social media, blogging, and knowing who my target clients are. She really helped me find who my target audience is, and taught me how to repurpose content in different ways. I am now nailing client calls and booking more!
I am now nailing client calls and booking more!
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My favorite part was how supportive Joy was. I don't open up about my business too often because I'm afraid of people tearing my business to pieces (even though critiques are essential to grow). Joy was gentle and positive when talking about where I was at and was encouraging when we talked about what I could do differently.
Joy has a way of honing in on what could be leveled up
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lauren b.
WHAT PEOPLE ARE SAYING
The Blindspot Breakthrough
the investment
Prepare for a breakthrough! Three weeks of private, 1:1 coaching to find what's holding your business back and leave with a clear plan to fix it.
3-week intensive
The Blindspot Breakthrough
3-week intensive
$1,999
Find what's holding you back and fix it fast. Three weeks of private coaching that ends with a clear 90-day plan.
◉ In-depth business questionnaire
◉ Two private 1-hour coaching calls, recorded for replay
◉ Your 2 to 3 biggest blindspots, mapped in your private portal
◉ A clear 90-day action plan
◉ 3 weeks of 1:1 Voxer support
◉ Weekly check-ins
Book a call
Every partnership starts with a free 30-minute call. You’ll leave with clarity on your next step, and make sure we are a good fit too.
For longer-term coaching packages, check out Accelerator coaching.
Let's Celebrate that!
Coaching client wins and Results
jenna mcentee
It's such a "pinch me" moment that I'm almost booked up for next year just halfway through this year. I credit so much of that to Joy! I coached with her earlier this year and she helped me transform my business. I'm blown away by the results I've had in my business since working with her .
“
FREQUENTLY ASKED QUESTIONS —
FAQ
How is this different from Accelerator Coaching?
Everything you'd want to know before we work together
How is this different from Accelerator Coaching?
Everything you'd want to know before we work together
No. 1
It is. Three weeks is enough to find what's holding you back and build a clear plan to fix it. Amanda booked four new clients in her first three weeks.
Your results depend on how quickly you act on the plan. You'll leave knowing exactly what to work on next.
All of it. What your client sees, and what happens behind the scenes. On the front end, that’s your brand, your visibility, your marketing and the authority that lets you charge more.
On the back end, it’s your offers and pricing, your sales process, the systems that support it, and how you’re paying yourself. It’s not unusual for me to review a client’s profit and loss statement.
Profit is at the center of my coaching. The business you’re building should support the life you want, and that always comes back to profit.
Clients have hit $30,000 months. One made more revenue in a single month than she earned the entire previous year.
Others have doubled their bookings, doubled their prices and actually booked clients at those new rates. They’ve sold out limited edition sessions and brought in more leads than they thought possible. One went from zero bookings in four months to four new clients in her first three weeks.
Every business is different, so I can’t promise you exact numbers. What I can assure you is that my frameworks do indeed work.
No. 5
I have heard this many times, and I've experienced it myself. A coach you can't reach feels like wasted money.
For all three weeks of the Blindspot Breakthrough, you'll have Voxer access to me. Message me between our calls and I reply within 1 to 2 business days (often same-day). Send me your captions, pricing guide, website copy or whatever is on your mind.
We also have weekly check-ins, and your private coaching portal keeps every action step in one place. You'll never wonder where I am or what's next.
You leave with your 2 to 3 biggest blindspots named, a clear 90-day plan and every action step saved in your private portal. You can follow it on your own and keep the momentum going.
If you want a strategist with you while you build, you can continue into Accelerator Coaching. We'll talk about whether that's the right next step on our final call.
