It's time to go after your next level in business

consulting and strategy for ambitious photographers and creative business owners

I'm here to help you close the gap between your greatest dreams and where you are right now. Your dream life and business are possible. 

Ready to grow your income and impact? Let's do this!


Visibility Strategy 

Content Marketing


I've grown a YouTube channel to over 3m Views, and built a community of over 11k members organically and I love helping women get seen, known, and paid for what they do.

From video on YouTube, to podcasting and blogging, I have over 10 years of experience creating content that SELLS. Ready to make your mark? I've got you!

The honest truth? None of your business success *really* matters if the rest of your life is a mess. I firmly believe you can build both a business and a life of your dreams!


Welcome to Accelerator coaching!

As a seasoned expert with 8+ years of experience in wedding and portrait photography, I am here to help you elevate your business to new heights. This private coaching program is designed to help photographers like you to break through to new levels of income, prices, and clients. If you're ready to expand your reach and authority in your market, you're in the right place.

This program is for the photographer who knows they're ready to stand out, make a lasting mark, and achieve massive success! 

Private Coaching

Business coaching

1:1 coaching and Mentorship for photographers

The wedding & portrait photographer’s toolkit to skyrocket your business and client experience

Hobby To Pro Toolkit


A powerful template & resource library brought to you by Photoboss®

Best selling digital product

jenna mcentee

It's such a "pinch me" moment that I'm almost booked up for next year just halfway through this year. I credit so much of that to Joy! I coached with her earlier this year and she helped me transform my business. I'm blown away by the results I've had in my business since working with her .


Ready to get visible and STOP playing small?! You've come to the right place! 

I help business owners like you go from feeling like a best-kept secret to buzzing with leads and new visibility opportunities. 

Together, we will strategize and implement the power of visibility marketing to showcase your business to new audiences and build your brand authority.

Visibility Coaching

Visibility coaching

for creative small business owners 

PitchPower email
For Visibility 

Learn to get exactly what you want with ready-to-use e-mail templates that are both clear and kind

immediately yes



Become confident and booked out through the suite of Photoboss® programs and community.

join the free community

Become a Photoboss®


With over 200 videos to choose from in marketing, photography, & branding, you wont be getting bored anytime soon. 

with 3M+ views

Watch on YouTube

Tune in each Monday for a new episode about running a business while also living an intentional life.


called to both

Listen to the Podcast

Tune into the weekly podcast show or my YouTube channel for tons of free business education. 

Helping you become visible online to grow a brand and life you love

Other Ways to Get Connected


Is your YouTube channel driving leads to your business every day? Let's make sure it's working for you so that you can increase your income and impact. 

I've been a YouTuber for 6+ years and have grown my channel to 3M+ views which has led to booked clients, paid brand deals, visibility, and speaking opportunities. 

Together, we'll create a content strategy that'll leave your viewers coming back for more. From catchy video ideas to optimizing your channel like a pro, I've got the secret sauce to get your biz in front of the right peeps and turn them into raving fans.

YouTube Strategy Coaching

Grow on youtube

for brands, creators, and businesses

Explore Photoboss®

I created Photoboss® because I believe photographers should make more money doing what they love.

Photoboss® has everything you need to start and grow a thriving photography business.

Explore the programs and courses available and while you're there be sure to join the free community and connect with thousands of photographers from around the world. 

Photoboss® Courses & Community


Courses, community & education for photographers