More visibility. More authority.
Prices that match your work.
I’m Joy Michelle
Business coach for creative service pros ready to be known.
You’re already great at what you do. My job is to make sure the right clients know it.
I work with creative service pros who are ready to stand out, show up with authority, and charge what their work is worth.
I’ve been in business since 2013, eight of those years as a wedding photographer, and I’ve coached hundreds of creative business owners since.
Most come to me talented. They leave known for it.
feeling called to both?
Hi, I'm Joy
I’m a mom of three. I homeschool my kids here in Florida. And I run my business in 15 to 20 hours a week.
It’s anything but luck. It’s a business built around my life, not the other way around.
Here’s what I want you to hear: you don’t have to choose. You can be ambitious and still be the one teaching fractions at the kitchen table.
You can raise your prices and raise your kids.
Growing your business doesn’t mean missing this season.
If you’re ready to build a business that makes room for both, let’s do it together.
Nice to meet you
Build the business. Be there for your babies.
Joy in a Nutshell
did we just become friends?!
Now for the important stuff!! These are some of my favorite things...
currently sustained by
TACOS + Margaritas
dream vacation
anywhere tropical with drink service + guac...all the guac
on my nightstand
lip balm, 5 business books, and a journal
never say no to
coffee. hot in the morning, then iced in the afternoon
on repeat
Business podcasts (bonus points if a mom hosts)
number one fan
the office (my most quoted show ever)
Here’s what I see all the time. A talented woman with a great business who thinks the answer is more. One more offer. One more platform. One more freebie.
It’s not. More is how you end up feeling insane in your own business instead of clear, confident, and effective.
So we start with what’s already working. We keep it. We fix the gaps. And we only add something new when it truly earns its spot.
Depth over breadth. Clarity over complexity.
And yes, I love a good AI tool. But it can’t lead your brand. You do. When your vision is clear, the tools finally have something to work with. Without it, you just end up sounding like everyone else.
Simplify sooner
my approach
Start Here
see all offers
From the 3-week Blindspot Breakthrough to on-demand programs, find the support that fits your season.
Blindspot Breakthrough + more
More ways to work together
explore all offers
LISTEN TO THE show
Grab your headphones. Every week I share the strategy behind visibility, pricing and building a business around a full life. It’s the best way to get to know how I think.
called to Both®
Tune into the weekly podcast
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1:1 Coaching
Private, long-term coaching for established photographers and creatives ready to become the obvious choice for their dream clients, and build a business that pays them.
strategic advisory
Accelerator 1:1 Coaching
signature coaching
Whether you’re ready for 1:1 strategy or you’re still getting to know me, here’s where to begin.
Start Here
New Around here?
Amanda Gargano
Before working with Joy, I was at a standstill. I'd committed to four months of consistent posting with zero traction. The real problem Joy uncovered was that my voice online wasn't me at all. I went from booking zero clients over four months to booking four clients in the first three weeks, and I've booked 10 new clients since. I feel like a completely different person.
I went from booking zero clients in four months to four clients in my first three weeks.
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stephanie a.
Before working with Joy, I was having trouble finding clients, converting client calls, showing up on social media, blogging, and knowing who my target clients are. She really helped me find who my target audience is, and taught me how to repurpose content in different ways. I am now nailing client calls and booking more!
I am now nailing client calls and booking more!
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My favorite part was how supportive Joy was. I don't open up about my business too often because I'm afraid of people tearing my business to pieces (even though critiques are essential to grow). Joy was gentle and positive when talking about where I was at and was encouraging when we talked about what I could do differently.
Joy has a way of honing in on what could be leveled up
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lauren b.
WHAT PEOPLE ARE SAYING
TUNE IN NOW
Called To Both® is the podcast for ambitious creatives who are building both the business AND the life of their dreams.
On this podcast Joy Michelle shares binge-worthy and bite-sized episodes on personal branding and marketing, balancing business and life, and interviews from incredible women who have grown both a business and family at the same time. If you’re ready to take your business to the next level, you're in the right place.
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