I'm here to get you visibility, bookings, and grow the business of your dreams.

Creatives Build Businesses They               

I’m Joy Michelle and I help


But, I didn't always believe that. Sure, I hoped it was true. But I didn't know it in my soul like I do today. There were times where I looked up to industry pros and secretly wondered to myself if they had something I didn't. I was struggling to get noticed, I was getting ghosted, and let's just say I fit the stereotype of the starving artist pretty well. 

I learned the hard way that building an unforgettable brand & marketing plan that would bring in the right bookings (instead of more of the budget brides I had been seeing!) wasn't a step I could skip.

Maybe you can relate?
here's what I was experiencing...

I believe you can make REAL money with photography

Hearing total crickets  when I marketed myself

Feeling frustrated when someone went with another photographer because of price, AGAIN

Wondering if my dream business would ever become my full time income

I had to change how I was looking at things. So I stopped blaming a "saturated market" and got to work.

In less than two years I was able to double my prices and become fully booked out. 


Melissa g.

I have more than doubled my pricing from two thousand to a $5k starting rate. Joy is extremely knowledgeable, full of great ideas, on top of her game, and is overall just a joy to work with (see what I did there!?) She's easily one of my favorite educators

Probably because I thought the only way to make a career out of photography was to work at a J C Penney photo studio (is that still a thing?) or for National Geographic. 

Thankfully, the story doesn't end there. I got engaged to my husband Felipe and we hired a wedding photographer. That was how I learned there are other ways to build a photography business....and this kind meant working for myself! *I could almost hear the heavenly chorus music they play in the movies where the main character gets a good idea.*

Truthfully, I never thought I'd be a photographer...

Here's the cliff-notes version: building a photography business was even harder than I imagined. 

But at the same time it was more rewarding than I had imagined. Funny how the best things in life take work.

Being a photographer has taken me to new cities and states around the country, given me flexibility to travel, allowed me to meet some of my closest friends, and gave me the title of business owner. 

If I can build a thriving business out of nothing, so can you!

In a Nutshell

Let’s Get to know each other

Now for the important stuff!! When I'm not making YouTube videos, I'm just a girl quoting The Office and planning my next trip.

currently sustained by 

TACOS + Margaritas 

dream vacation 

anywhere tropical with drink service + guac...all the guac

on my nighstand 

2 Promptly journals (One for each of my kiddos)

never say no to

coffee or bubble tea

on repeat 

business podcasts

number one fan

the office




Learn to step into the role of #Photoboss inside my Facebook community called Photoboss. 

free community

Photoboss® Community

Step 03

Work with joy

Business coaching is for you if you're ready to fast-track your success and get 1:1 action steps and accountability. 

work with me 1:1

Business Coaching

Step 02

Explore the signature programs and courses that hundreds of photographers have loved.


courses + programs

Visit The Shop

Step 01

Check out the shop page for programs and templates that you can start on right away to get your business growing!

The next step on your business journey...

How can we work together?

melissa g.

To anyone hesitant to invest, the only regret you will have is not taking advantage of Joy's programs. As someone who has been doing this for over 11 years, I will tell you with 100% certainty that the greatest growths I've had in my business have always been a result of investing in myself. 

You do the work and you WILL grow

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dahlia o.

I gained confidence, booked new clients, doubles my prices. For someone considering investing into the program I'd say, "What are you waiting for?!" 

Here were my 3 biggest wins...

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Nothing makes you prioritize what is truly important like becoming a mother. Building a business that not only pays my bills but gives me time-freedom is a non negotiable for me.

I believe you shouldn't have to choose between the two. Feel called to both growing a business and motherhood? If so, I have a feeling we're going to be great friends.

business should serve your life



OK, let me guess... you want to book not only more wedding clients, but the right clients. The ones who love your work and will happily pay your prices. But you don't know how to stand out online or where your marketing plan is lacking...I got you!

Attract More Dream Brides | Free Guide


Grab our free guide for marketing secrets and step-by-step ways to get visibility so you can book more dream brides!

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