helping photographers Start & GROW A THRIVING BUSINESS


ready for the
next level?

Let's take all that passion and creativity and turn it into a profitable photography business 

Stop building your business alone

(like, one that actually pays your bills!)


Looking For a Biz Breakthrough?

Growing a small business can feel a whole lot like throwing spaghetti at the wall and hoping something sticks.

Ever felt like this?

They (who is "they" anyway?!) say you should be on all the social platforms posting #allthethings, but how do you know what's working and what's simply a waste of your time? Oh, and then there's ads, your website, and your marketing can all be a bit overwhelming.

I created this coaching program to be a fast-track business solution for photographers that are serious about becoming profitable and looking to help their business thrive. The Accelerator Program is a one-on-one, customized photography business coaching program unlike any other. 

Let's just say I have thrown a lot of spaghetti and I know what sticks. 

because that's kind of my thing

Photography Business coach

I'm sure you're great to talk to, but instead of having those business conversations out loud with yourself (or is that just me?) you'll get someone new replying back.

You get unlimited message access via Voxer to bounce ideas, and share your progress.  I'm also available to review  any work you create (like blog content) and give you live feedback on your social media. 


Sometimes the most overwhelming part of business is simply not knowing what to focus on next and where to spend your time....but now you have a game plan and the clarity to get it done.

Throughout the Accelerator program, you'll have action steps clearly outlined so you know what you should be working on.

Accountability & Action Steps

My one on one coaching as been described as the perfect combination of loving yet zero-fluff business strategy. I am 100% invested in your success and that means I'm going to tell you what you need to hear and how to grow (and not just basic tips!)

You'll get 1:1 calls to deep dive into your business, brainstorm strategies, and craft your next steps so you know EXACTLY what to do next in your business. 

High-impact 1:1 Coaching

the details

I'm so glad you asked

What's Accelerator Coaching?


Tara C.

Joy is totally an open book for everything you will want to know. Which I think is so rare to find in this business. Unlike many people in this industry, Joy shares all her secrets. Like she says on her site, she really is your business bestie!

I could not have spent better money in my business and I'm SO glad I did.

view next testionial

Yesenia B.

I hired Joy for her accelerator coaching program and it was very eye-opening. I was freshly out of my 9-5 job, I wanted to go full-time with photography, and I needed the help and guidance of someone who had done that. 

If you're ready to take your business to that next step but don't know how to do that, consider a coach

view next testionial

stephanie a.

Before working with Joy, I was having trouble finding clients, converting client calls, showing up on social media, blogging, and knowing who my target clients are. She really helped me find who my target audience is, and taught me how to repurpose content in different ways. I am now nailing client calls and booking more! 

Working with Joy was amazing!! 

view next testionial

My favorite part was how supportive Joy was. I don't open up about my business too often because I'm afraid of people tearing my business to pieces (even though critiques are essential to grow). Joy was gentle and positive when talking about where I was at and was encouraging when we talked about what I could do differently. 

 I knew I needed help to grow.

view next testionial

lauren b.


(figuring out a plan for getting your business in front of the right clients)


profit. brand. marketing. portfolio. 

The Signature Method

brand + website

profitability + workflows

gear + portfolio

marketing + Visibliity

What makes my business coaching different? 

There's a lot of information out there about growing a successful photography business, but what's missing is how to build a business that serves your life. I'm not going to tell you to work every single weekend, barely sleep and miss out on life. It is possible to be a photographer, be profitable, and skip the hustle.

Are you ready for a business that serves you? Let's do this! 



let's voxer

Stay connected. Stay Motivated.

Voxer coaching support (included in all 1:1 programs) means I'm with you each step of the way 


Ready for massive clarity? Take action and watch your business up level with this 2 week private coaching experience. 

  • 1 (90 min) coaching call (recorded for replay) With Joy Michelle
  • Detailed action steps from Joy
  • 1:1 Voxer support with Joy for the duration of your coaching period

The 2 Week "Sprint"

Private coaching option


Looking for in-depth business coaching and massive results? The 3 month accelerator is just the ticket.

  • 3 (1 hour) coaching calls (recorded for replay) With Joy Michelle
  • 1:1 Voxer support with Joy for the duration of your coaching period
  • A custom website and social media audit (video screen recording by Joy) 
  • Detailed action steps from Joy
  • Private coaching portal

3 Months
Private Coaching




Ready to get started?


You are tired of wasting your time wishing you could book higher end clients and be known & respected for your work

You need a clear plan and direction so you can grow your business

You're willing to put in the work, but it seems like no matter what you try nothing sticks

You are feeling lost and overhelmed when it comes to attracting higher paying clients

Coaching IS FOR YOU IF

This is for you if you are a photographer with a business, a website, and experience, but you're not sure how to move through to the next level. You're great at what you do, but no one seems to know you exist. You love your clients, but you're feeling stuck and wish you could raise your prices and make more money .

Are we the perfect fit?

If you're wondering if this is a good fit for you...

rachel b.

I usually want to quit my photography business about once every 6 weeks but since working together I feel clarity and confidence for the first time.

some wins

Let's Celebrate that!

coaching client wins

Apply For Coaching

I'm thrilled that you would like to work together!

 If you’ve filled out the form and haven’t heard from us in a few days, please email directly:


Each week you'll find a new episode to guide you in your journey as a business owner. Whether you're just starting a business or scaling to new heights - there's something for you. I share on topics like visibility marketing, brand authority, balancing motherhood and business, and the nitty gritty of what it actually takes to build a business that pays you. 

With 3 Million views

Tune into

The YouTube Channel

Read the post

while also boosting ease and engagement.

5 Tips for Mastering Content Creation

The Blog


Felipe flips the mic on me in celebration of 1 year of podcasting.

My Husband Interviews ME


What would it look like if you could be seen as the go-to expert in your field?

How to be Seen as the go-to Expert 


The steps to crafting a plan for consistently getting seen.

Creating a Visibility Plan For your Business


How would it feel to become seen as the go-to expert at what you do? The secret sauce to get there? Brand authority, my friend! Say goodbye to tedious long webinars, and let's dive straight into the heart of brand authority.

The Brand Authority Blueprint | Free Guide


Grab our free guide for marketing secrets and step-by-step ways to get visibility so you can book more dream brides!

paste your mailing list code here