Work with Joy
For the creative woman who knows she’s outgrown her prices, her marketing, and her own hesitation. Together we sharpen your brand, raise your rates, and make you impossible to overlook, all in the hours you actually have.
You’ve earned the authority.
Now charge like it.
BUSINESS COACH FOR PHOTOGRAPHERS & CREATIVE WOMEN
AS SEEN IN
I believe good work deserves great income.
I help photographers and creatives close the gap between the work they deliver and the income they earn.
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From the 3-week Blindspot Breakthrough to on-demand programs, find the support that fits your season.
Blindspot Breakthrough + more
More ways to work together
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LISTEN TO THE show
Grab your headphones. Every week I share the strategy behind visibility, pricing and building a business around a full life. It’s the best way to get to know how I think.
called to Both®
Tune into the weekly podcast
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1:1 Coaching
Private, long-term coaching for established photographers and creatives ready to become the obvious choice for their dream clients, and build a business that pays them.
strategic advisory
Accelerator 1:1 Coaching
signature coaching
Whether you’re ready for 1:1 strategy or you’re still getting to know me, here’s where to begin.
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New Around here?
Proven structure. Personal strategy.
You’re not new to this. You’re probably on chapter three or four of your business. It has weathered rebuilds, highs and lows, maybe even a growing family, and it grew right alongside you. The retreats, the group programs, every tool worth paying for. All of it got you here.
But what used to work isn’t working the way it did. Some days, it’s hard to know what to tackle first. Marketing feels made up as you go. And too often, it feels like you’re convincing people to pay you.
Something is missing. You just can’t see it.
And this business can’t run like a side project anymore. It needs to pay you, and it needs to profit.
That’s what 1:1 Accelerator Coaching is built for. We keep what’s working, close the gaps and make you the obvious choice for your dream clients. Real growth takes time, and it takes a strategist who understands both your business and the woman running it.
my approach | coaching & mentorship
A FRAMEWORK THAT WORKS, BUILT AROUND the life you have.
I'm asking the right questions, firmly quoting my prices, AND getting booked.
I have worked closely with Joy for the past couple of years, and she has been absolutely instrumental in the relaunch of my photography business. I have since had so many meaningful conversations with potential clients where I am asking the right questions, firmly quoting my prices, AND getting booked."
- Harleen Bola, Amavi Vision
For the creative business owner ready to:
MEET JOY
I’m a wedding photographer turned business coach. I’ve been in business since 2013, and I’ve helped more than 700 photographers and creatives become known in their markets, book consistently, and get highly paid for their creative work.
I’m also a homeschooling mom of three small kids, our family counts on my income, and I run my business in 20 hours a week. Since becoming a mom, building a business that fits the life I want has been my north star. Today it pays our bills consistently and brings me clients I love.
Now I help creative women raise their standards, make more money and become the business owners they’re called to be.
I'm so glad you're here
hi friend
I’m Joy Michelle
JOY
Get to know me
BUSINESS COACH FOR CREATIVES READY TO BE KNOWN
TUNE IN NOW
Called To Both® is the podcast for ambitious creatives who are building both the business AND the life of their dreams.
On this podcast Joy Michelle shares binge-worthy and bite-sized episodes on personal branding and marketing, balancing business and life, and interviews from incredible women who have grown both a business and family at the same time. If you’re ready to take your business to the next level, you're in the right place.
®
the
TO
CALLED
BOTH
PODCAST
Where I'd start if we were coaching together.
the best of the show
Your Standards Are Too Low
Episode 181
mindset
A Business Audit for Established Photographers
Episode 168
strategy
The Real Problems Behind Slow Bookings
Episode 174
MARKETING
13 Years In and Her Marketing Stopped Working
Episode 188
CASE STUDY
Amanda Gargano
Before working with Joy, I was at a standstill. I'd committed to four months of consistent posting with zero traction. The real problem Joy uncovered was that my voice online wasn't me at all. I went from booking zero clients over four months to booking four clients in the first three weeks, and I've booked 10 new clients since. I feel like a completely different person.
I went from booking zero clients in four months to four clients in my first three weeks.
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stephanie a.
Before working with Joy, I was having trouble finding clients, converting client calls, showing up on social media, blogging, and knowing who my target clients are. She really helped me find who my target audience is, and taught me how to repurpose content in different ways. I am now nailing client calls and booking more!
I am now nailing client calls and booking more!
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My favorite part was how supportive Joy was. I don't open up about my business too often because I'm afraid of people tearing my business to pieces (even though critiques are essential to grow). Joy was gentle and positive when talking about where I was at and was encouraging when we talked about what I could do differently.
Joy has a way of honing in on what could be leveled up
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lauren b.
WHAT PEOPLE ARE SAYING
jenna mcentee
It's such a "pinch me" moment that I'm almost booked up for next year just halfway through this year. I credit so much of that to Joy! I coached with her earlier this year and she helped me transform my business. I'm blown away by the results I've had in my business since working with her.
“
WATCH NOW
Each week you'll find a new episode to guide you in your journey as a creative small business owner. Whether you're just starting a business or scaling to new heights - there's something for you. I share on topics like visibility marketing, personal brand authority, balancing motherhood and business, and the nitty gritty of what it actually takes to build a business that pays you.
With over 3 Million views
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