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I show photographers how to market themselves, increase profits, and become booked out.

I help Photographers step into the role of

WELCOME! I’m Joy

photoboss

feeling stuck

Tired of getting ghosted and passed over for other photographers?

BEEN THERe.
And I'm here to help.

Can I let you in on something? The truth is, it really IS frustrating and overwhelming to build a photography business on picture-taking talent alone. Because that's only 20% of the equation. You need the tools and a proven frameworks to be a confidant business owner that gets fully booked.

START TODAY

Welcome

JOIN THE GROUP

Ever wish you had a group of photographers who "get it" to do this whole business thing with? Today is that day.

with 10k+ members

Join the PhotoBoss® Community

Step 03

WATCH now

Go grab some coffee because you're going to want to binge-watch the over 150 photography + business tutorials.

weekly video tutorials

Watch The YouTube Channel

Step 02

GRAB THE GUIDE

Ready to stop getting ghosted? Steal my best secrets for wedding consultations that convert into bookings.

a free guide + worksheet

Grab The Consultation Guide

Step 01

Running a photography business can be a lonely thing, so I'm here to help you go from frustrated and lost to feeling confident. Go ahead and explore the ways to get connected and grow your business. I'm talkin' more profit, more margin, but let's skip the hustle, OK!?

Let's get you the good stuff.

New Around Here?

MEET JOY

Ever wish you could feel just as confident about the business side of your business as you do about taking photos? Well, that's what I'm here for.

I'm all about helping you simplify your marketing, stand out, and get paid to do what you love.

But here's the thing...I don't think you have to give up your sanity, all your nights and weekends, or your family time to make this dream happen.

I'm so glad you're here

hi friend

I’m Joy Michelle

JOY

Get to know me

rachel b.

I completed Joy's course in the spring and honestly know it's why I booked most of my brides for this year.

“

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A step-by-step framework for standing out and getting dream clients

Hook and Book Brides

Tired of marketing tactics that feel icky and don't even work? Or maybe you're wondering how it would feel to finally:
• Stop getting ghosted
•Work with dream clients who happily pay your rates
•Stand out in a saturated market

If that sounds good to you, then you're in the right place

For Photographers

The Signature Marketing Course

MARKETING TUTORIALS

HOW I GREW MY BUSINESS

HOW TO START A PHOTOGRAPHY BUSINESS

HOW TO GET PHOTOGRAPHY CLIENTS

HOW TO FIND WEDDING CLIENTS IN YOUR FIRST YEAR

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WHAT PEOPLE ARE SAYING

megan b.

Investing in Joy’s business coaching was one of the best decisions I could have made as a photographer. Her coaching session left me feeling inspired, motivated, and ready to get growing.

One of the best business decisions.

jacque s.

Besides all the amazing information I took away...(3 huge pages of notes) what I loved most is that Joy really put in the research and time into helping my business. If you are on the fence - do it. You won't regret it.

It was worth the investment. Every penny of it.

Stephanie a.

Working with Joy was amazing!! She treats you more like a friend than just a coaching client. She helped me find who my target audience is and how to position myself as the expert in my business. Since working with her I have gained confidence in my client sales calls to book more brides.

I nailed my client calls!

lauren b.

I wasn't sure what I needed to work on in order to level up but I knew I needed help to grow. Joy has a way of honing in on what could be leveled up in your business and gives you steps to accomplish those changes/your goals.

I knew I needed help to grow

Read the post

This popular post rounds up some of my all-time best videos.

Marketing your Photography Business

The Blog

READ THE POST

I'm celebrating 7 years of business with some take-aways and 7 lessons learned.

7 Lessons in 7 Years of Business

READ THE POST

Join me on this 3-part series all about client consultations (free guide and worksheet included)

Photography Consultation Tips

READ THE POST

My simplified system for successfully styling flat lays.

How To Style Flat Lays

GRAB YOUR GUIDE

OK, let me guess... you want to book not only more wedding clients, but the right clients. The ones who love your work and will happily pay your prices. But you don't know how to stand out online or where your marketing plan is lacking...I got you!

Attract More Dream Brides | Free Guide

WATCH NOW

Each week you'll find a new episode to guide you in your journey as a photographer. Whether you're just starting a business or scaling to new heights - there's something for you. I share on topics like marketing, branding, standing out, balancing motherhood and business, and the nitty gritty of what it actually takes to build a business that pays you.