Work with Joy

For the creative woman who knows she’s outgrown her prices, her marketing, and her own hesitation. Together we sharpen your brand, raise your rates, and make you impossible to overlook, all in the hours you actually have.

You’ve earned the authority.
Now charge like it.

BUSINESS COACH FOR PHOTOGRAPHERS & CREATIVE WOMEN

AS SEEN IN

Helping you go from best-kept secret to highly visible
 

Welcome

Affiliate Boss®

What if your services were just one of the many ways you make money? It's time to build passive income using the brand you already have.

Learn affiliate marketing

Diversify Your Revenue

Step 03

THE PODCAST

Grab your headphones & some coffee because you're going to want to binge-listen to these episodes about business and marketing.

called to Both®

Tune into the weekly podcast

Step 02

WORK WITH JOY

Explore the coaching programs, courses, and ways to work with Joy to grow your visibility and your income.

Coaching + Programs

Explore the ways to work together

Step 01

Whether your goal is to grow a profitable creative business, create more visibility for your brand, find dream clients, or a little bit of all three while being an intentional and present mom - there's something here for you.

Let's get you the good stuff.

New Around Here?

Proven structure. Personal strategy.

Every business needs the same foundation: a strong brand, offers and pricing that match your expertise, visibility, and a sales process that books.

How you build it is where it gets personal. We keep what’s already working, close the gaps, and build a plan that fills your roster on your own terms.

my approach | coaching & mentorship

A FRAMEWORK THAT WORKS, BUILT AROUND the life you have.

WORK WITH JOY

WORK WITH JOY

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I'm asking the right questions, firmly quoting my prices, AND getting booked.

I have worked closely with Joy for the past couple of years, and she has been absolutely instrumental in the relaunch of my photography business. I have since had so many meaningful conversations with potential clients where I am asking the right questions, firmly quoting my prices, AND getting booked."

- Harleen Bola, Amavi Vision

For the creative business owner ready to:

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MEET JOY

My goal is to empower you to not only build a thriving business but also to craft a life that fills you with joy and purpose!

I'm here to help you simplify your marketing, shine brightly online, land your dream clients, elevate your brand through social media, and get paid to do what you adore.

But here's the thing...you shouldn't have to sacrifice or put off living the rest of your life to make that a reality. You can have both. I do and I want that for you too.


I'm so glad you're here

hi friend

I’m Joy Michelle

JOY

Get to know me

Visibility Coaching & Marketing Strategy Coach

TUNE IN NOW

Called To Both® is the podcast for ambitious creatives who are building both the business AND the life of their dreams.

On this podcast Joy Michelle shares binge-worthy and bite-sized episodes on personal branding and marketing, balancing business and life, and interviews from incredible women who have grown both a business and family at the same time. If you’re ready to take your business to the next level, you're in the right place.

®

the

TO

CALLED

BOTH

PODCAST

Amanda Gargano

Before working with Joy, I was at a standstill. I'd committed to four months of consistent posting with zero traction. The real problem Joy uncovered was that my voice online wasn't me at all. I went from booking zero clients over four months to booking four clients in the first three weeks, and I've booked 10 new clients since. I feel like a completely different person.

I went from booking zero clients in four months to four clients in my first three weeks.

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stephanie a.

Before working with Joy, I was having trouble finding clients, converting client calls, showing up on social media, blogging, and knowing who my target clients are. She really helped me find who my target audience is, and taught me how to repurpose content in different ways. I am now nailing client calls and booking more! 

I am now nailing client calls and booking more!

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My favorite part was how supportive Joy was. I don't open up about my business too often because I'm afraid of people tearing my business to pieces (even though critiques are essential to grow). Joy was gentle and positive when talking about where I was at and was encouraging when we talked about what I could do differently. 

Joy has a way of honing in on what could be leveled up

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lauren b.

WHAT PEOPLE ARE SAYING

jenna mcentee

It's such a "pinch me" moment that I'm almost booked up for next year just halfway through this year. I credit so much of that to Joy! I coached with her earlier this year and she helped me transform my business. I'm blown away by the results I've had in my business since working with her.

“

WATCH NOW

Each week you'll find a new episode to guide you in your journey as a creative small business owner. Whether you're just starting a business or scaling to new heights - there's something for you. I share on topics like visibility marketing, personal brand authority, balancing motherhood and business, and the nitty gritty of what it actually takes to build a business that pays you. 

With over 3 Million views

Tune into my

YouTube Channel