I show photographers how to market themselves, increase profits, and become booked out. 

I help Photographers step into the role of             



feeling stuck

Tired of getting ghosted and passed over for other photographers?

And I'm here to help.

Can I let you in on something? The truth is, it really IS frustrating and overwhelming to build a photography business on picture-taking talent alone.  Because that's only 20% of the equation.  You need the tools and a proven frameworks to be a confidant business owner that gets fully booked. 




Ever wish you had a group of photographers who "get it" to do this whole business thing with? Today is that day.

with 10k+ members

Join the PhotoBoss® Community

Step 03


Go grab some coffee because you're going to want to binge-watch the over 150 photography + business tutorials.

weekly video tutorials

Watch The YouTube Channel

Step 02


Ready to stop getting ghosted? Steal my best secrets for wedding consultations that convert into bookings.

a free guide + worksheet

Grab The Consultation Guide

Step 01

Running a photography business can be a lonely thing, so I'm here to help you go from frustrated and lost to feeling confident. Go ahead and explore the ways to get connected and grow your business. I'm talkin' more profit, more margin, but let's skip the hustle, OK!? 

Let's get you the good stuff.

New Around Here?


Ever wish you could feel just as confident about the business side of your business as you do about  taking photos? Well, that's what I'm here for.

I'm all about helping you simplify your marketing, stand out, and get paid to do what you love.

But here's the thing...I don't think you have to give up your sanity, all your nights and weekends, or your family time to make this dream happen.

I'm so glad you're here

hi friend

I’m Joy Michelle


Get to know me

rachel b.

I completed Joy's course in the spring and honestly know it's why I booked most of my brides for this year.

as seen on

view the course

A step-by-step framework for standing out and getting dream clients

Hook and Book Brides

Tired of marketing tactics that feel icky and don't even work? Or maybe you're wondering how it would feel to finally:
• Stop getting ghosted
•Work with dream clients who happily pay your rates
•Stand out in a saturated market

If that sounds good to you, then you're in the right place

For Photographers

The Signature Marketing Course


megan b.

Investing in Joy’s business coaching was one of the best decisions I could have made as a photographer. Her coaching session left me feeling inspired, motivated, and ready to get growing. 

One of the best business decisions.

jacque s.

Besides all the amazing information I took away...(3 huge pages of notes) what I loved most is that Joy really put in the research and time into helping my business. If you are on the fence - do it. You won't regret it.

It was worth the investment. Every penny of it.

Stephanie a.

Working with Joy was amazing!! She treats you more like a friend than just a coaching client. She helped me find who my target audience is and how to position myself as the expert in my business. Since working with her I have gained confidence in my client sales calls to book more brides.

I nailed my client calls!

lauren b.

I wasn't sure what I needed to work on in order to level up but I knew I needed help to grow. Joy has a way of honing in on what could be leveled up in your business and gives you steps to accomplish those changes/your goals.

I knew I needed help to grow

Read the post

This popular post rounds up some of my all-time best videos.

Marketing your Photography Business

The Blog


I'm celebrating 7 years of business with some take-aways and 7 lessons learned.

7 Lessons in 7 Years of Business


Join me on this 3-part series all about client consultations (free guide and worksheet included) 

Photography Consultation Tips


My simplified system for successfully styling flat lays. 

How To Style Flat Lays 


OK, let me guess... you want to book not only more wedding clients, but the right clients. The ones who love your work and will happily pay your prices. But you don't know how to stand out online or where your marketing plan is lacking...I got you!

Attract More Dream Brides | Free Guide


Each week you'll find a new episode to guide you in your journey as a photographer. Whether you're just starting a business or scaling to new heights - there's something for you. I share on topics like marketing, branding, standing out, balancing motherhood and business, and the nitty gritty of what it actually takes to build a business that pays you. 

With over 2 Million views

Tune into

The YouTube Channel


Grab our free guide for marketing secrets and step-by-step ways to get visibility so you can book more dream brides!

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