What if your business could actually support you in your hardest seasons instead of draining you even more? In this episode, I’m sharing what I’m leaning on this year to show up, get paid, and stop feeling like I’m constantly on the struggle bus.
After having my third baby, I’ve had to find new rhythms in both life and business. Instead of trying to force my old routines to work, I’ve simplified, clarified, and doubled down on what truly moves the needle. Listen in as I walk you through my current non-negotiables and the daily habits that are helping me feel energized, focused, and profitable in a season where my time is more limited than ever.
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Search for episode 172 of Called to Both on your favorite podcast player!
The Reality of Running a Business in a Limited Season
The reality of my business in this season is that I’m currently working four set blocks per week. My longest stretch of childcare is five hours and that’s if I hand the baby over the second the nanny walks in.
Realistically? It’s closer to four focused hours. But that constraint has forced clarity in my business, because I can’t afford scattered work.
My 6 Daily Non-Negotiables
I can’t afford to fill my day with “busy” tasks that don’t drive impact or income. And I can’t afford habits that drain my physical energy when I already have less of it.
So I built non-negotiables for myself.
1. Three Pages of Longhand Journaling
This practice comes directly from The Artist’s Way by Julia Cameron. Every morning, I write three pages longhand. No editing. No overthinking. Just getting thoughts out of my head and onto paper.
- It clears mental clutter.
- It helps me process.
- It reveals what’s actually important.
Especially in postpartum, when emotions and identity shifts are real, this practice grounds me.
2. Simplified Vitamins
Vitamins can be overwhelming, so I simplified them. I switched to a liquid routine using the MaryRuth’s Liquid Multivitamin and a liquid multimineral.
Is it the most elaborate supplement stack I’ve ever had? No. But is it sustainable for this season? Yes.
Right now, consistency beats complexity. When my body feels supported, I show up better in every role—coach, mom, wife, friend.
3. Walking (Outside or on My Walking Pad)
One thing I’ve realized about my own mental and physical health is that walking is non-negotiable. It impacts so much in my life:
- Ideas flow.
- Client breakthroughs happen on Voxer.
- My mood shifts instantly.
If I can’t get outside, I walk in my office on my walking pad with a desk riser. Movement changes my thinking. And better thinking leads to better decisions.
4. Staying in the Gain
After reading The Gap and the Gain, I realized how often I measure myself against an ever-moving ideal. The “gap” is where you compare yourself to where you think you should be. The “gain” is where you measure against where you used to be.
Every day, I write down three ways I’m in the gain:
- Wins
- Progress
- Evidence
It’s like gratitude, but sharper and more growth-focused. It has completely shifted how I view parenting, revenue, podcast growth, and leadership.
5. Tracking Three Business Metrics
I simplified my tracking to just three numbers:
- Leads
- Conversions
- Expenses
That’s it. Could I track more? Absolutely. But again, clarity beats complexity in this season.
When I watch those three metrics closely, I can make faster, more confident decisions without drowning in dashboards.
6. Daily Sales or Visibility Activity
One habit that has changed the game is my daily sales or visibility activity. If I’m not actively working on these tasks now, I will see a dry spell in my sales in the future. Every workday includes one of the following:
- A consultation
- A follow-up
- A direct email CTA
- Showing up visibly online
I refuse to let fulfillment crowd out demand generation.
The Four Ways I Actually Make Money
When I felt overwhelmed, I pulled out a sheet of paper and asked: How do I actually make money?
For me, it’s four C’s:
- Content
- Coaching
- Courses
- Conversations
If an activity doesn’t connect to one of those four, it’s probably not revenue-generating. This filter has saved me from chasing shiny new ideas. Before adding something new, I ask: Have I fully leveraged the four C’s?
Most of the time, the answer is no.
Why I Stopped Doom Scrolling
I love content and I’m not anti-social media, but I noticed something: short-form content left me foggy.
Inspired for 30 seconds, then confused for 30 minutes. So I made a rule: if I’m going to consume, let it be long-form.
That’s how I ended up revisiting:
- Atomic Habits
- The Atomic Habits Workbook
- The Gap and the Gain
Long-form thinking leads to implemented change. Short-form often leads to comparison and distraction.
Digital + Physical: My Hybrid System
I love both physical and digital planning. All of my business systems live in Notion: client portals, content outlines, team management, etc. But I added a physical layer using the Wellbeing and Productivity Planner.
The truth is, it limits space. I physically cannot overload my day, which has been one of the biggest gifts of this season.
What Success Looks Like in This Season
So what dos success look like in this season of my life? It’s not hustle or squeezing more in.
It’s asking: What would make today a win if only three tasks get done?
When you’re building a business alongside motherhood, seasons will shift. Energy will shift. Capacity will shift. Desire will shift.
The business must be allowed to shift too.
Find It Quickly:
02:45 – Finding New Rhythms
04:18 – Non-Negotiable Basics
07:51 – Mindset And Metrics
11:52 – Four Cs Revenue Focus
13:25 – Long Form Over Scrolling
16:59 – Planner Meets Notion
Mentioned in this Episode:
Zen & Flow Wellbeing and Productivity Planner
The Artist’s Way by Julia Cameron
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