What would it look like if you could be seen as the go-to expert in your field? Brand authority and credibility helps you become seen as that go-to expert, but does take a bit of work. The payoff includes more and better clients, higher rates, and peace of mind in your marketing efforts. In today’s episode, I’m sharing how you can position yourself as a brand of authority and credibility.
Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who’s on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart You can be Called to Both.
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Two Key Factors of an In-Demand Brand
Building a brand that magnetizes the right clients to you, along with positioning you as credible brand, can feel far from reach. There are brands that we adore and influencers we love and trust, but what exactly did they do to get there?
Being an in-demand brand and positioning your business will allow you be be seen highly in your field, which is something you have to strategically build towards. There are two key factors to being seen as an in-demand brand:
Building Brand Authority and Strategic Visibility
Your brand itself needs to be clear and strategic, but you also need people to see it. This means you need to craft a visibility plan to gaining visibility in your business.
Three Ways to Build Your Brand Authority Online
Whether you sell a product or service, your brand visibility is so important for whatever you sell. There are three important steps to consider when planning your brand visibility and building your brand authority online.
Decide what you want your brand to be remembered and known for.
Before you can be seen as an authority and boss in your industry, you need to decide exactly what you want to be known for so that people can refer you. Knowing this will also help in your marketing and content creation.
You should have 1-3 things that you’re aiming to be known for, for example how do you make money and what are you selling? What are you uniquely qualified for?
Build brand authority through your brand visuals.
The next step is to consider your brand visuals, which includes more than just your logo and colors. Think through all of your visuals, fonts, colors, imagery, messaging, and more! By incorporating specific branding visuals and consistently showing up with them, you’ll begin to be remembered for those and get recognized.
Build social proof for your brand authority.
You can’t be the only one singing your praises, which means you need to build social proof to back up what you offer. Social proof shows that other people trust in you, which remove perceived risk. This includes client testimonials, trusted by icons, awards and publications.
Over the next few episodes, we’ll be exploring action steps for growing your own brand authority and ways that you can start to be taken more seriously! These episodes will help you confidently know that you are heading in the right direction with your online presence.
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