I’m often having conversations with fellow entrepreneurs about all the things we don’t hear talked about publicly, but in today’s episode, you’re going to hear what one of those conversations sounds like. Angie McPherson invited me to chat about our own educational investments on her podcast and it was just too good not to air here! Listen in as we share the wins, the lessons learned from less-than-perfect investments, and how we’ve used education as self-investment to propel our businesses forward.
[This episode is a re-run. It originally aired on Angie McPherson’s podcast on August 22, 2024]
Listen to this episode now:
Search for episode 119 of Called to Both on your favorite podcast player!
The Importance of Investing in Education
In the beginning of your business journey, it’s crucial to get close to those who are already successful in your field. Whether it’s through a course, a direct mentorship, or even working for free, being able to observe and learn from someone who has mastered the craft can save you from many beginner mistakes.
The types of education business owners could consider investing in include:
- Courses
- Memberships
- Group coaching
- One-to-one coaching
- Workshops, events, and conferences
- Masterminds
- Templates
- Systems
Each one of these investments holds importance in it’s own right in our businesses. Consider what would work best for you, your goals, and your current place as an entrepreneur.
The Impact of One-to-One Coaching
One of my favorite ways to find growth, but also the one that has been most impactful for me, is one-to-one coaching. When we have a dedicated coach who is teaching us specifically how to grow in our business and make moves in our brand, we see results so much faster.
I’ve found this to also be one of the better ways to gain accountability, as I want to immediately learn how to make my investment back in my business.
Crafting Your Own Education Offers through Experience
As you’re investing in different types of education, you may find that you don’t always have the best experiences. For me, I’m looking at every investment as a learning opportunity. Maybe you’re investing at the wrong time in business, you aren’t able to go all in on what you’re learning, or maybe you didn’t get what you wanted out of an investment. These are all things to consider in your own educational offerings.
Angie shares about when she invested in an offering that she wished she would have realized that she didn’t have the time or capacity for. It simply wasn’t the right timing, because she wasn’t able to participate in everything since it was all done live.
Creating a Budget for Investments
One thing that business owners forget is that they need budgets in order to invest. Education often falls last on the list of investments. Consider mapping out a budget for your business and what you can afford to invest in as a business owner. When you create that budget, you’ll have available funds when new opportunities come up.
Advice for Investing
I personally know that when I think back on my investments and decisions I made, I wish I had invested sooner. Investing in education is so much more valuable that exploring free content. We often don’t put forth the effort on free or low-ticket offerings, but when we invest, it truly makes an impact.
Investing Based on Your Length of Time in Business
During the conversation, Angie and I played a quick game where she prompted me with a length of time in business and I shared what I thought they should be investing in. Here are the results:
In the first year of business:
- Find opportunities to work closely with someone you admire that live how you want to live.
- Choose courses that teach the skills essential to your business and get hands-on experience.
Two to five years in business:
- Invest in tools and education that help automate and streamline your business operations and systems.
- Focus on learning effective marketing techniques to draw in more clients and increase your revenue.
Five to ten years in business:
- Invest in your mindset
- Learn how to scale your business and grow your team.
Over ten years in business:
- Consider what you’ve done to date that has worked for your business.
- Continue to invest in courses and coaching that keep you updated with the latest trends.
- Invest in your peer relationships by joining groups and attending events where you can connect with other seasoned entrepreneurs to exchange ideas and solutions.
Investing in education isn’t just about learning new skills; it’s about transforming your business mindset and strategy. Whether you’re just starting or have been in business for over a decade, allocating resources towards your growth can set you up for continued success.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss Facebook Group!
Mentioned in this Episode:
Connect with Angie:
Instagram: instagram.com/angiejanine
Website: angiemcpherson.com
Work with Angie: angiemcpherson.com/marketingmastery
Podcast: angiemcpherson.com/podcast
Connect with Joy:
Instagram: instagram.com/joyymichelle
Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ
Facebook: facebook.com/joymichellephotography
Coach with Joy: joymichelle.co/coaching
If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.
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