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Diversify Your Revenue Streams

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Pros and Cons Of Honeybook For Photographers

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The Business Reboot Series

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If you work less than full-time hours in your business, then you are in good company today. Five years ago, when my daughter was born, I made an intentional decision to scale back on...

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7 Ways I Streamlined My Schedule For a 20-Hour Work Week

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The experience you create for your photography clients has the ability to help you stand out, get booked, and STAY booked solid. Join me for this 21 min class to hear my 3 secrets!

3 Secrets To A Client Experience That Keeps You Booked Solid!

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What do you do when your industry feels different, inquiries feel slower, and the strategies that used to work don’t hit the same way anymore? In this episode, I’m sharing a conversation that originally aired on Laura Esmond’s podcast, where we talked honestly about what’s working in marketing in 2026, how photographers can build more […]

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What if your business could actually support you in your hardest seasons instead of draining you even more? In this episode, I’m sharing what I’m leaning on this year to show up, get paid, and stop feeling like I’m constantly on the struggle bus. After having my third baby, I’ve had to find new rhythms […]

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What if building a new revenue stream in your photography business didn’t take two years, but instead took 90 days or less? In this episode, I’m answering a question a client asked me this week: How long does it really take to start seeing consistent revenue from a new income stream, especially when you’re building […]

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What if your booked-out calendar and successful photography business weren’t the final destination, but the launchpad to something even better? The truth is, wanting to diversify your income isn’t a sign that you’re falling out of love with your photography business. It’s the next evolution of it. If you’re a photographer who has reached mastery […]

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Every day in business and life, we make hundreds of decisions, both big and small. If you’ve ever wondered how to choose what truly matters when everything feels important, this episode is for you. I’m unpacking exactly how I make choices in my business and life from a place of clarity, confidence, and alignment (without […]

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MEET JOY

I’m a wedding photographer turned business coach. I’ve been in business since 2013, and I’ve helped more than 700 photographers and creatives become known in their markets, book consistently, and get highly paid for their creative work.

I’m also a homeschooling mom of three small kids, our family counts on my income, and I run my business in 20 hours a week. Since becoming a mom, building a business that fits the life I want has been my north star. Today it pays our bills consistently and brings me clients I love.

Now I help creative women raise their standards, make more money and become the business owners they’re called to be.

I'm so glad you're here

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I’m Joy Michelle

JOY

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BUSINESS COACH FOR CREATIVES READY TO BE KNOWN

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Each week you'll find a new episode to guide you in your journey as a creative small business owner. Whether you're just starting a business or scaling to new heights - there's something for you. I share on topics like visibility marketing, personal brand authority, balancing motherhood and business, and the nitty gritty of what it actually takes to build a business that pays you. 

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