Are you hoping for more clients in your business? Whether you’re new to your business or you’ve been in the gam for a while, you know that unless you have customers, you can’t have a successful business. So what’s the answer to getting in front of those potential customers? A visibility plan.
Our visibility marketing activities are often the first to get dropped in our business when we get busy, which slows down our inquiries and leads to less new clients. In today’s episode, I am highlighting the timeline of your marketing efforts and how you can create a visibility marketing plan in your business.
Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who’s on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart You can be Called to Both.
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What is Visibility Marketing?
Getting visibility in your business from a marketing perspective is all about getting in front of new potential clients that may want something that you are selling. It builds trust, awareness, and demand for your business overall, for both new customers and potential future customers.
In order to gain the trust of your audience in what you do, they need to associate you with that service—visibility marketing helps connect you to that service for them.
Visibility Marketing Activities for Your Business
There is so much value in visibility marketing, but only if you’re consistent in putting in the efforts. I encourage you to commit to making visibility and marketing something that goes into your calendar every single month. When you’re consistently showing up, those efforts that you work on months ago will continue to pay off. Here are a few visibility marketing activities you can implement into your business:
Repurpose and Share Older Content that Performed Really Well in the Past
It can be really easy to fall into the trap that you have to constantly be creating brand new content, but let’s challenge that thought. Some of your best content is buried on your Instagram feed and not being seen. Revisit that content and share it again. You can repurpose across platforms, recreate content concepts, and more!
Pitch Yourself to Collaborate with Another Business Owner
A valuable way to get in front of your ideal audience is to borrow other audiences—pitch yourself to collaborate with another business owner who has an audience that you would love to get in front of. It’s important to look for people who aren’t your direct competition. This could be as simple as a podcast interview, a webinar for their audience, etc.
Show Up in Facebook Groups
Facebook groups are a really great place to find collaborations and connect with other creatives, but some Facebook groups allow you to share your knowledge, blog posts, podcasts, and more, which can allow you to connect with potential clients.
Optimize Your Content for SEO
Your search engine optimization doesn’t just have to be focused on new content. If you’ve created landing pages, blog posts, or service pages in the past, you can optimize those now. As a business owner, you are a content creator.
Keep Evergreen & Video-Based Content Top of Mind
It’s important to stay in-line with trends, but evergreen content will be more valuable last a long time. In creating video-based content, you’re content will be prioritized on social platforms and allow you to reach more visibility.
Schedule Your Visibility Activities
If you want to get started in building your visibility plan and implementing theses activities, I encourage you to put them on your calendar. It can be easy to get burnt out in them or even forget to do that, but creating time and space to get them done will make all the difference in your visibility marketing.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!
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