My 3 Brand Words

A few months ago, I started the process of rebranding with the help of Ribbon and Ink. I always knew I would eventually have to bite the bullet and fully brand with a professional designer but I wanted to hold off until I had a firm vision for my brand and future of my business. Around the end of last year, I began to feel ready to start the process. I am a firm believer that a brand is so much more than a logo. It should be a set of values, expectations, and beliefs woven into beautiful design and functionality. (Someone pat me on the back ’cause I just made that up!)

One of my first steps I took to brand myself was to select 3 words that would embody Joy Michelle Photography. Having brand words are so helpful for me to know what fits within my brand voice and what does not. I can look at an image and decide whether I should share it by holding it up to my 3 words. It has taken the guess work of asking myself, “Is this me?” or “Does this fit into my brand?” and given me a clear guide for social media sharing and making brand related decisions. If you have not established your 3 brand words I highly encourage you to!

I shared two of my words and the reasoning behind them over on instagram and today I featured the last of the three. My 3 words are: romantic, elegant, & authentic.

three brand wordsROMANTIC

To me- romance is in the sentimental details. It’s an intimate first look before the ceremony, or a beautiful lace cathedral veil. Romance is in the soft, dreamy sunset light and a first dance.

ELEGANT

To me, Elegance is in the little details. A bride’s gown, the lace on her veil, a groom’s tux, or just the way a bride holds her bouquet. I love photographing weddings and couples with a classic and timeless feel.

AUTHENTIC

To me- authenticity is in the moments between the poses, it’s a Dad seeing his little girl in her wedding dress, it’s the groom’s sign when he sees his bride smile. It’s about creating something lasting from a brief and genuine moment.

What are your 3 brand words? I’d love to hear them. Comment below! We’re just 14 days out from our launch! Be sure to follow along on instagram for a giveaway!

SHARE THIS POst

Reply...

GRAB YOUR GUIDE

How would it feel to become seen as the go-to expert at what you do? The secret sauce to get there? Brand authority, my friend! Say goodbye to tedious long webinars, and let's dive straight into the heart of brand authority.

The Brand Authority Blueprint | Free Guide

WANT MORE BRIDES?

Grab our free guide for marketing secrets and step-by-step ways to get visibility so you can book more dream brides!

paste your mailing list code here