3 Step Method for Making Better Business Decisions with Brooke Jefferson

Is there a business decision you’re struggling with and you’re not sure what to do? Brooke Jefferson joins us in today’s episode to share a three step method for making better business decisions. Listen in as she walks through some valuable and actionable steps to help you get started today!

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who’s on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

Today’s episode is brought to you by Descript, my favorite tool for content creation! I use Descript to share smaller cut down pieces of my podcast, repurpose Youtube videos, and create on-screen captions in my reels. If you create content in your business, you need to check out this simple, easy-to-use tool!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Meet Brooke

Brooke is is a believer, wife, mom, and multi-six figure business owner. After being a photographer for the last 8 years she also coaches on how to build a profitable and sustainable business. More recently, Brooke has been pivoting in her business and helps Christian Women Entrepreneurs scale their business using a simple business model through her new podcast which you’ll hear more about in the episode.. When she’s not working, you can find her reading, binging Netflix series, and attending her children’s endless sports and activities.

Making Informed Business Decisions

With so many voices, gurus, and experts out there telling you what your next business move should be, it can be overwhelming to say the least. You have to be careful with who you’re listening to and how many people you’re listening to.

In order to make more informed and better business decisions, there are a few things that Brooke recommends you review and do in order to do what’s best for you.

Set a Vision for Your Business

First things first, you need to have an ideal expectation for your business and life. In order to do this, you need to set a vision for what your ideal work week could look like in order to create the boundaries necessary to have that. This could change with the different seasons of life.

To do this, map out your ideal work week based on the clues that your life is giving you—how many days and hours do you want to work. Once it’s mapped out, set up those boundaries around that work week.

Set Your Goals and Work Backwards from Your Vision

In your business, you need to constantly be asking yourself, what should I be doing? To answer it, you have to be looking at your goals and working backwards from them.

You can get really practical by looking a year ahead from now, where do you want to be? What will need to happen in order for you to get where you want to be? Brain dump every single step it will take to get you there, then rearrange them based on what needs to happen first.

Automate & Outsource in Your Business

If you feel like you’re wasting time in your business working on things that you shouldn’t be—this can hinder your decision making skills. The next thing you need to do is automate or outsource these tasks. First look at what you can automate—you don’t have to reinvent the wheel each and every time. You can create templates, systems, and more to automate your business and life. For the things that can’t be automated, what can you outsource?

What To Do When You Lose Motivation

There will come a time when you’ve lost motivation or you’re burnt out in your business—if that’s you, this is your permission to take a break. Get outside of your house, go for a drive, take a walk—do something that relieves your brain from work.

Next, take a look at why you decided to do this business. What makes you happy? Is this business still right for you? Is it time for a pivot?

Advice for the Urgent Tasks

If you’re constantly feeling like everything is urgent in your business and you’re struggling to get it all done or decide what to do next, look at what has to get done. Every day, write down three tasks that have to get completed in order to have a successful day.


Within our interviews on Called to Both, I’ll be asking each guest a series of rapid fire questions about being called to both! Check out Brooke’s answers to my rapid fire questions below:

What does called to both mean to you? Brooke believes that we are called to many things, this could be marriage, motherhood, business, caretaker, ministry, etc.

What is one thing that has surprised you about motherhood? After becoming a mom at 19, knowing nothing and everything all at once was the biggest surprise.

What is one tool/tip that has helped you thrive? Boundaries—every season looks different so evaluate your season right now.

What is the last book you read? Where the Crawdads Sing

What is something that you’re excited about? Her pivot to creating new programs & watching women flourish.

I hope you enjoyed today’s episode! If you’re enjoying the content we’re creating on the podcast, want to connect with others who are called to both, or even just request a topic on the podcast, make sure you come join us in the Called to Both Facebook Group!

Mentioned in this Episode:




Connect with Brooke:

Website: https://brookejefferson.com/

Instagram: https://www.instagram.com/brookejanaejefferson/

Facebook Group: https://www.facebook.com/groups/3229404024006494

Connect with Joy:

Instagram: instagram.com/joyymichelle

Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ

Facebook: facebook.com/joymichellephotography

If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.

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