Stepping into the World of Selling Digital Products: Getting Started

Selling digital products is another powerful way to diversify your revenue streams as we expand on this series! In today’s episode, I’m walking you through the initial steps you should take when stepping into the digital world! Listen in as I share some of the things I wish I’d known early on and what I recommend you do starting today!

Listen to part one, part two, part three, and part four of this series.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who’s on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

Today’s episode is brought to you by Kajabi! I use Kajabi to house my freebies, my email list, my coaching pages, and client replay calls. Kajabi also offers podcast hosting, communities, and memberships. This all-in-one tools helps streamline my admin and marketing efforts! You can try Kajabi for free today with the link below!

Four Steps to Selling Digital Products

In the world of diversifying revenue, selling digital products is a great option for creating a limitless opportunity in growing your revenue. If you’re ready to explore selling digital products, here are four steps you should take on your journey.

Grow Your Email List

The first step is to start growing your email list through a freebie or opt-in. Even if you don’t have a digital product to sell, growing your email list allows you to have a built-in audience for when it comes time for you to sell something in the future. If you’re curious on how you can get more visibility on your email sign up or opt-ins, make sure you check out my podcast page, where I’ve created a playlist of all things visibility.

Go Lean & Simple with Softwares

There are so many softwares out there for digital products, meaning it’s really easy to get shiny object syndrome. My recommendation is to go lean and simple in your choice so that you’re not overcomplicating the process. That’s why I chose Kajabi as my all-in-one platform for digital products, opt-ins, and courses.

Consider a Mini Course or Smaller Product

If I could go back to when I first started with digital products, I wish I would have started smaller. Either with a smaller product or a mini course of what I created, just to get started in the digital product space.

When you choose a big course or topic, it takes a long time to create—which means I had to overcome mental hurdles and push myself to actually work on it. It took me so long to get it out there and I didn’t even know if it would sell. I encourage you to take the concept you have and break it down and make it simpler.

Co-Create with Your Audience

The final step to creating your digital products is to take your audience along on the journey and co-create with them. Allow them to guide you in what you’re developing and what they want from you.

If you’re still looking for help in creating digital products for your business, shoot me a DM on Instagram and I’d love to chat! I’d love to share some options for working together to help you pivot to passive revenue streams and brainstorm your next digital product.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Mentioned in This Episode:

Episode 74: Growing Beyond Services: Building Diverse Revenue Streams

Episode 75: Affiliate Marketing for Content Creators

Episode 76: 3 Ways to Know If Your New Offer Will Sell Before You Create It

Episode 77: How a YouTube Channel Can Help Diversify Your Business Revenue

Connect with Joy:




Coach with Joy:

If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.

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