3 Areas to Leverage Video in Your Business to Grow in 2023

We’ve statistically been seeing video become the prioritized content type in marketing strategies over the last few years and this is expected to continue. When it comes to the amount of video on the internet and how important it is for you to start utilizing video in your business, I want to share how you should go about creating video content to grow your business.

In today’s episode, I’m sharing three areas where you can leverage video to grow your business in 2023 and beyond. Listen in as I share about evergreen content, how to repurposing existing content, and how you can overcome perfectionism if it’s holding you back!

This conversation originally took place on my friend Ashley Freehan’s podcast and I can’t wait for you to hear this conversation.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who’s on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

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3 Areas to Leverage Video to Grow Your Business

Video marketing can be intimidating, no matter the type of content you’re looking to create. From Instagram Reels to Tiktoks to Youtube videos—showing up is hard and you simply can’t be everywhere. The solution would be to be somewhere with a little more depth.

The lifetime value of a piece of video content is so much longer than a text-based post.

Let’s walk through three ways you can leverage video to grow your business.

The Visibility Marketing Strategy of Your Social Media

The first way is the visibility marketing strategy of your social media—essentially getting the word out about your business and what you offer through your services. You need to increase your visibility by showing up on video.

Enhance Your Client Experience with Video

While we want to focus on our marketing, we often overlook our internal client experience. So consider the internal video content you’re creating can help show authenticity in your business. A few examples of this could be:

  • Recording a gallery tour video with instructions to download
  • Creating an FAQ video

These client experience videos can double as visibility marketing content as well!

Video on Your Website

A third way to think about video is on your website—specifically on your about page and your thank you page! Videos build the know, like, and trust factor so much faster than a dozen blog posts could. Let’s look at what these videos could include.

Your about page shouldn’t be about you, it should be about your customer and how your service helps. Here are a few things to include in your about video:

  • What problem are you solving and how do you uniquely solve it?
  • What do you do for them?
  • Everything has to come back to them.

For your thank you page, you’re giving a first impression of your client experience. Your video should thank them, let them know how excited you are to work with them, and when they can expect to hear back from you!

Getting Started with Video

The hardest part in creating video content is simply getting started. Here are three approaches to make creating video easier and more accessible no matter what level you’re starting at!

Overcoming Mindset Blocks in Video

We often get in our own way through mindset blocks when it comes to video marketing. Your first step is to step out of the victim mentality and ask better questions of how you can incorporate video:

  • Ask a client / friend to take some videos
  • Use a tripod to take b-roll footage.

Your video content doesn’t have to be high-end content creation with transitions and editing—it can simply be short and simple.

Repurpose Content

The second approach to getting started with video is to repurpose content. I like to find blog content I’ve already created, create a Youtube video from it to build that pillar piece of content. From there, a trickle down effect will take place on all other platforms with short versions of that content. If you’re not going to blog, have another visibility strategy.

For Photographers: Creating Blog Content Around Your Sessions

If you’re a photographer, you may specifically be creating blog content around your weddings or sessions and sharing content about the couple. A better and more strategic approach would be to create educational content on a specific scenario that someone may be searching for online. This could be tutorial focused or even information about the location or venue you shot at!

By creating click-worthy content that is optimized for search, you’re reaching an audience who wants to engage more—plus you can even add a video overview to that blog post.

The Gear

The best gear is what you have, but any video content creator will encourage you to prioritize sound as it is one area that your audience won’t stick around for if it has issues. You can find my microphone and gear recommendations here.

Additionally, if you have a DSLR or an iPhone, you have far more than enough gear to create video! Then when it comes to editing, there are plenty of beginner tools for both phones and computers!

Overcoming Perfectionism

Now that you have the tools and concepts for getting started with video, what’s holding you back? For many of us, it is perfectionism. The reality is that done is better than perfect. If you’re waiting for it to look perfect, the reality is that it’s probably never going to get published.

This is your encouragement to push past the perfectionism and get started with video content!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Mentioned in This Episode:

My Amazon Shop: joymichelle.co/amazon


Joy’s Amazon Gear List




Connect with Ashley:


The Purpose Gathering Podcast


Episode 105: thepurposegathering.com/video-marketing/

Connect with Joy:

Instagram: instagram.com/joyymichelle

Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ

Facebook: facebook.com/joymichellephotography

Coach with Joy: joymichelle.co/coaching

If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.

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