Master Your Business Finances & Money Mindset with Val Duvick

Overcoming Money Mindset Blocks

Even if you’re not a money-savvy person, there are steps that you can take to feel more confident when it comes to your business finances and your pricing! In today’s episode, Val Duvick joins us to share how to overcome money mindset blocks and misconceptions that many entrepreneurs face.

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who’s on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Val is a wedding photographer-turned business coach for female creatives with some hot takes and unconventional, but life-centered and life-giving business strategies. She believes it’s possible to build a business that looks good on paper, feels good in your heart and serves your life, not the other way around! Aka, she’s about heart over hustle and working smarter, not harder. Val is married to her best friend of 10+ years (Mark), she has two sweet daughters (Alea + Ivy) and they live a modest, but intentional and faith-filled life doing their best to love and serve the people God has put in their path.

Master Your Business Finances & Money Mindset

Are you ready to master your business finances and money mindset? Let’s walk through setting yourself up for success, focusing on profit first, and overcoming common money mindset blocks!

Setting Your Business Up for Financial Success

If you’re ready to set your business up for financial success, there are a couple of first steps to consider taking to make sure you’re on the right path and organized in your money.

1. Separate your Personal and Business Finances

If you haven’t already, separate your personal and business finances. Doing this will create ease of management and tracking, but also protect your personal money from your business money.

2. Think about your money in buckets (percentages)

Once you’ve separated out your business money from your personal, you’ll want to think about your money in buckets through percentages. These buckets include:

  • Business Expenses (30%)
  • Taxes (15-30%)
  • Salary (40%)
  • Profit (~10%)

You’ll set each of these numbers based on your needs in your business and life. Look at how much you want to make, how much you’ll need to pay in taxes to make that, what your business expenses are, and how much of that is profit—that’s how you’ll price your individual services.

This will help you understand how to price yourself so that you’re always profiting. Not every business will choose to include a profit category, but in traditional accounting terms, whatever is left in your business after you’ve paid expenses, taxes, and salary, you’ll include it in the profit category. What if you switch that from leftover money to planning to make that profit from the beginning. That way, you can pull from your business on a quarterly basis in addition to your salary! This concept comes from the book, Profit First—which essentially teaches you how to plan for profit in your business.

Overcoming Resistance of Profit First

It’s so easy to resist this concept of Profit First, including the notion that it’s a lot of bank accounts. While there are a number of bank accounts you’ll need to set up for each category of your money, once they’re set up, it’s easy to manage!

Following the Profit First method brings so much clarity and confidence. You’ll know exactly what you can and can’t spend.

Common Money Mindset Blocks

There are some really powerful money mindset blocks that we have that are often lies. The biggest one that Val sees is that our brain isn’t capable of understanding numbers. This simply means that you have to approach money and numbers differently! You can overcome this if you believe that you can learn it in your own way.

Another common lie or mindset block is that we can only charge as much as someone else in our industry. We limit ourselves with a ceiling of what we think we can charge and associate our worth with it. You’re unique and how you do them is special, so consider improving your client experience in a way that allows you to increase your price.

Your Next Steps to Profit:

If you’re ready to take what you’ve learned today and implement it into your business, build out a plan for how many of each offering you need to to sell to hit your goals. What is your goal, what do you need to make to get there and how much do you need to sell?

If you’re ready to price yourself for profit first, better understand your money, and fix how you’re approaching your own income, makes sure you check out Val’s resources that she mentioned in today’s episode:

Profit First for Creative Entrepreneurs
Google Drive Financial Spreadsheet Template – Use code “JOY” for 40% off
Creative Income Cure


Within our interviews on Called to Both, I’ll be asking each guest a series of rapid fire questions about being called to both! Check out Val’s answers to my rapid fire questions below:

What does called to both mean to you? God created us to be a lot of different things—not just one role for us. Sometimes that means we have a job or career, and be a mom and do both of those things well.

What is one thing that has surprised you about motherhood? How fun motherhood is! She was afraid it would be a drag, but they bring so much more joy to your life.

What is one tool/tip that has helped you thrive? Time blocking has revolutionized how she works and lives.

What is the last book you read? Business Made Simple

What is something that you’re excited about? She is going to Scottsdale for an in-person retreat.

I hope you enjoyed today’s episode! If you’re enjoying the content we’re creating on the podcast, want to connect with others who are called to both, or even just request a topic on the podcast, make sure you come join us in the Called to Both Facebook Group!

Mentioned in this Episode:

Profit First for Creative Entrepreneurs

Google Drive Financial Spreadsheet Template – Use code “JOY” for 40% off

Creative Income Cure

Profit First Book

Business Made Simple Book

Joy’s Favorite Books & Tools

Connect with Val:


Instagram: @val_marlene_creative

Connect with Joy:




If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.

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