Content marketing is one of the top mediums that small businesses can utilize in order to grow their brand. In today’s episode, I’m chatting with my dear friend Jordan Jones about simplifying your content creation process and making it a consistent piece of your marketing strategy this year. If you’ve needed help and guidance around your content creation process, this episode is for you!
This conversation originally took place on my friend Jordan Jones’s podcast and I can’t wait for you to hear this episode.
Listen to this episode now:
Search for episode 92 of Called to Both on your favorite podcast player!
This Episode is brought to you by my PitchPower Templates:
Today’s episode is brought to you by my PitchPower email template pack, you’ll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.
Creating Consistent Content to Build Brand Authority
I believe there is so much power in building your brand authority—content is one way to do that. Content doesn’t just get you seen, it makes you been seen as the go-to expert in your field. When you’re creating content, you need to look at it as if it’s working for your business just like a team member would.
Additionally, you should be considering the strategy behind the content you’re creating so that it does serve a purpose (not just doing viral trends and dances). Here are a few other considerations before you begin:
- Decide that content is a non negotiable.
- Make it an easy yes by simplifying it to an amount of content you can maintain.
- Create a system/process and utilize tools and softwares—The more you do it, the easier it is, but don’t do it different every time.
- Choose sustainable content is consistent content
- Repurpose and batch content to make the most of it.
Getting Started with Content Creation for Your Business
If you’re ready to start creating content for your business, here are your next steps to making that move to further build your brand authority and grow your business.
Play with Different Platforms Before You Go All In
It’s so important that you figure out what works for you and your business. Consider where you consume content and where your customer consumes content. If you want to test out mediums like podcasting or Youtube, try being a guest on someone else’s platform to see how you like it. When you balance these ideas with your passion, you’ll find the ideal spot that you want to hang out.
Low-lift content vs high-lift content.
When you look at the type of content you’re making for your business, you have to look at what will be the best investment of your time. Low-lift content would be your social media content that doesn’t have a long life-span. High-lift content would be content like podcast episodes, youtube videos, and blog posts—all of which have a longer life span.
Additionally, you should remember that it doesn’t have to be all or nothing with your content—you can create a mixture of both high and low-lift content.
Create a System for Your Content
As you create more and more content, you’ll see how easy it can be. It’s valuable to replicate the process so that you’re not doing it differently every single time.
Repurpose and Batch Content
Consistency is key in content creation! Both repurposing and batching will help you to create consistent content but also get the most value out of what you’re creating. Repurposing content is one of my favorite ways to stay consistent through busy seasons.
Create Before You Consume
One reason content creation is so hard is because we’re in our heads looking at everyone else’s content that we never get started on our own. Overthinking has killed more businesses than bad content has.
Consider the Evergreen Longevity of Your Content
Consider where you want your content living—Instagram, Email, Website, Podcast Players, Youtube, etc. What platform has the most longevity for evergreen content? Hint: It’s not social media.
You are going to get a little sick of your content and a little sick of your message, and if you aren’t you haven’t repeated yourself enough.
Rapid Fire Questions
- What is bringing you joy right now? Christmas LoFi Forrest Frank
- What is a favorite book you’ve read recently? Habits at the Household
- Verse that you’re meditating on? James 3
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!
Mentioned in this Episode:
- Facebook Studio Scheduler
- Brand Authority Series
- Christmas LoFi Forrest Frank
- Habits at the Household
Connect with Jordan:
Connect with Joy:
Coach with Joy: joymichelle.co/coaching
If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.
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