How do I get my audience to respond to my content so it feels more like a dialogue and less like a one sided conversation? There’s a real reason we want our audience to respond, as it’s an essential part of the sales process. In today’s episode, I’m highlighting how you can get the responses you’re looking for by training your audience to talk to you!
Listen to this episode now:
Search for episode 127 of Called to Both on your favorite podcast player!
Why Engagement Matters
While it feels rewarding to receive comments or feedback on your content, the value extends beyond just vanity metrics. Engagement is a window into your audience’s needs, questions, and challenges. It’s through these interactions that you gather valuable insights about your customers, refine your messaging, and align your content with market demands.
Remember, building relationships through content isn’t just about getting feedback—it’s about nurturing potential clients and guiding them towards a deeper connection with your brand.
How to Train Your Audience to Engage and Respond with Your Content
Getting your audience to engage and respond to your content is an essential part of the sales process. Let’s walk through some of the steps to consider when you’re training your audience to respond!
Choose the Right Platform
The first step in nurturing engagement is selecting a platform that makes interaction easy. Each platform offers unique ways for audiences to interact—some, like Instagram, are more conducive to quick comments, while others, like podcasts, might require directing the audience elsewhere for responses. Recognize the inherent characteristics of your chosen platform to effectively encourage dialogue.
Create Engaging Content
Intentionality in content creation is key. Think about crafting content that invites your audience to participate, whether through sharing opinions or answering questions. The questions you pose should be easy and enjoyable to answer—something that allows your audience to share without too much effort. For example, light-hearted inquiries about relatable experiences often elicit more responses compared to complex questions that demand extensive engagement.
Patience and Persistence: Be Ok with It Being Quiet at First
It’s crucial to accept that building engagement takes time and patience. Seeing others with active audiences can be misleading, as their success likely developed over time through consistent nurturing. Remember, even the most active online engagement stems from small, consistent interactions.
Always Comment & Respond
Make it a habit to respond to any comments or interactions you receive. Your responses signal that you’re available and listening, encouraging others to engage. The simplest way to double your comments on a public platform is to reply to each one, creating a dialogue.
Engage on Other Content
Model the behavior you wish to inspire by actively engaging with others’ content. This reciprocity not only shows you’re active but also cultivates a community atmosphere around your brand.
Understand Different Types of Engagement
Recognize that engagement varies across your audience. Not everyone will engage publicly; many prefer private interactions via DMs or emails. Encourage these private forms of engagement and provide opportunities for your audience to connect discreetly.
Fostering engagement is an ongoing process that requires consideration in your platform, content strategy, patience, and active participation. By following these strategies, you can transform your content into a dynamic conversation with your audience, allowing your brand to build richer relationships and a stronger community.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the PhotoBoss Facebook Group!
Find it quickly:
1:42 – The Importance of Audience Engagement
4:23 – Choosing the Right Platform for Engagement
6:46 – Creating Content that Invites Dialogue
9:07 – Handling Initial Quietness and Building Relationships
10:37 – Responding to Engagement and Being Active
13:45 – Understanding Different Audience Types
Mentioned in this Episode:
Episode 45: Pushing Past Perfectionism in Your Content, Business, and Beyond
Connect with Joy:
Instagram: instagram.com/joyymichelle
Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ
Facebook: facebook.com/joymichellephotography
Coach with Joy: joymichelle.co/coaching
If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.
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