As a busy parent and business owner, are you struggling to find enough time to spend with your kids? We’re deep diving into how to optimize your business so you can prioritize family time in this episode of Called to Both. Because isn’t that the whole point?
I’m handing over the mic to guest host Elizabeth McCravy, who’s stepping in while I’m on maternity leave. Elizabeth is a Showit website designer, online business educator, host of the Breakthrough Brand podcast, and a mom of young kids.
If you feel called to both parenthood and running a business, but struggle with the balancing act, this episode is for you. Listen in for three ways to optimize your business without overworking yourself so you can spend more time with your family.
Listen to this episode now:
Search for episode 141 of Called to Both on your favorite podcast player!
Meet Our Guest Host: Elizabeth McCravy
Elizabeth McCravy is a Showit website designer, online business educator, and host of the Breakthrough Brand Podcast. She’s the creator of the popular courses, Booked Out Designer and Podcast Success Blueprint, and she’s the web designer behind Elizabeth McCravy Shop templates. Elizabeth is a wife, boy mama times two, and believer based in Franklin, Tennessee.
Decide What You Want the Current Season to Look Like and Take Action
Before you can optimize your business to save time, you need to decide what you want this season of your life to look like. How many hours per week do you want to work? Do you want to invest in childcare, stay home with your kids, or both?
Deciding what you want your life to look like gives you something to strive toward. Instead of feeling stretched thin and like you aren’t effective in your business or parenthood, you set the terms.
The key is to remember that you’re only making a decision about this current season. Things change quickly when you have kids, from their needs to their nap schedules, and it’s important to stay flexible. For example, decide what you want your work-life balance to look like while your child is under six months old, and then reevaluate again.
Focus on Evergreen Offers With Occasional Promotion
Tip two is the key to generating income without having to work all the time. Instead of live launches, focus on products that are for sale all the time. You’ll take so much stress off yourself and your finances with this strategy because you’ll avoid the feast or famine cycle.
To make it work, you need to set up really solid funnels that generate consistent income for your business. Then, figure out a system that works for you to promote your evergreen products. A great way to boost sales is to offer short-term discounts and bonuses to incentivize fence-sitters. Trust me, you still need to talk about your evergreen offerings, even without a big launch!
Delegate and Let Some Things Slide
Motherhood can teach you so much about running a business. Since your time is limited, you learn how to prioritize what matters and delegate or let go of the rest. Your business becomes more efficient because you can’t obsess over every little detail anymore.
If you’re feeling overwhelmed by your business and motherhood, look at your daily, weekly, and monthly schedule. What do you have on your calendar that isn’t necessary? What can you delegate to someone else? What can you automate with a new business tool?
This tip may require an investment–either in a new team member or a paid automation tool. Remember that these expenses buy you more time with your family without sacrificing your business’s success.
Take Action to Optimize Your Business Today
Which one of these three tips resonated with you the most? I encourage you to go back over them and choose one that you can take action on today. Remember, it’s not about perfection. It’s about designing the life and business you want so you can prioritize what matters most.
Find it quickly:
1:10 – Meet Elizabeth McCravy
3:16 – Decide what you want for your current season
7:32 – Set everything up to be evergreen
10:18 – Learn how to delegate and let some things slide
Connect with Elizabeth McCravy
Website: elizabethmccravy.com
Instagram: instagram.com/elizabethmccravy
Breakthrough Brand Podcast: elizabethmccravy.com/podcast
If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.
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