As we dive into part two of the business reboot series, it’s time to talk about your roadmap. In today’s episode, we are creating a roadmap so you feel clear and organized in your plan. Let’s build a business growth strategy together!
If you’re new here, I’m Joy – a business coach, podcast host, and YouTuber. I help Photographers and Creatives build wildly profitable businesses without sacrificing a life they love.
This is part 2 of the four-part Business Reboot series:
Part 1 | Assess & Reflect: Setting the Foundation
Listen to this episode now:
Search for episode 104 of Called to Both on your favorite podcast player!
This Episode is brought to you by Hobby to Pro Toolkit:
Today’s episode is brought to you by Hobby to Pro Toolkit. I know just how many steps it takes to set up a photography business that you can feel confident in. Hobby to Pro Toolkit is your one-stop solution where you’ll find every tool, template, and guide that you need to confidently go pro in your business.
Why Planning is Important for Growth
When you don’t have a plan, there will be days where you show up to work in your business and you don’t know what to work on. Ever felt like you have no idea what you should be doing? Or that there’s so much you could be doing, but it all feels equally important? When you plan, you can go into every day with a focus, allowing for more productivity in your business.
So how far in advance should you plan? I believe that planning for three months at a time is the best approach, because anything beyond that tends to get wasted as things change in business and life.
This is a great strategy for planning not just your content but also your promotions and launches.
Building Your Strategic Roadmap in Your Business
In part 1 of this series, we touched on where you may want to go in the future. Consider what goals you want to hit in the next three months. I’m a huge fan of journaling when it comes to goal setting. There’s nothing like getting out a pen and paper to make your visions and dreams come to life.
Power Tip: Make sure your action plan/roadmap exists somewhere outside of your head, like in Notion.
Developing Your Content Plan
There are many things to consider with your content strategy, but here are 3 things I want you to map out:
- Pick one thing to sell (your offer of focus)
- Pick one platform to focus on
- Decide the actions you can take that are within your control
When you take back control, you can decide how many blog posts, social media posts, podcast episodes, and more that you are actually going to make. While we cannot control how an algorithm will display and rank our content, we can focus on our own output as creators. When you keep these 3 things in mind, it allow for intentional planning around what you’re selling and how you’re selling it.
When you stick to a roadmap, you start to see incredible results. Even when you don’t want to show up, you still have a plan that you can follow.
Being consistent is KEY for seeing payoff with your content (and for so many other things in business!) so I have created THIS post all about tips for staying consistent in your content creation through simplification.
If Instagram is a focus platform for you like it is for many creatives and photographers, then you’ll love this post I created with 10 tips for using Instagram stories to attract your ideal clients.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are building a photography business, make sure you come join us in the Photoboss Facebook Group!
Mentioned in this Episode:
Part 1 | Assess & Reflect: Setting the Foundation
Connect with Joy:
Instagram: instagram.com/joyymichelle
Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ
Facebook: facebook.com/joymichellephotography
Coach with Joy: joymichelle.co/coaching
If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.
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