As a part of this Business Reboot Series, one of my goals is to help you get more clients. I think a big part of that is through being seen by new people—it’s time to amplify your presence! In today’s episode, we’re exploring three methods of getting visibility for your business!
If you’re new here – hi! I’m Joy Michelle. I’m a business coach, podcast host and YouTuber. I help photographers and creatives become wildly profitable without sacrificing a life they love.
This is part 3 of the four-part Business Reboot series:
Part 1 | Assess & Reflect: Setting the Foundation
Part 2 | Building Your Strategic Roadmap
Listen to this episode now:
Search for episode 105 of Called to Both on your favorite podcast player!
This Episode is brought to you by Visibility Coaching:
I believe that you need a visibility marketing strategy in your business. Having more visibility can lead to new revenue streams, new opportunities, and of course, making more sales. Inside of my three month coaching accelerator, we work one on one to craft a custom strategy for your business so that you can not only get that insane visibility, but build the brand authority and sell more of your offers at the same time. Apply to work with me inside of this visibility coaching program below!
Three Visibility Methods to Grow Your Business
Building a business requires getting in front of the right people. In order to get seen or found by the people you want to serve, you need a visibility plan and strategy! Let’s walk through three simple methods to getting visible as a business!
Content Creation
Content is my favorite organic strategy for getting seen and generating new leads. I built my entire photography business on content creation. This is also a really solid option when you’re just starting out, as it’s more affordable.
Content is not going out of style—if you’re not creating content through forms like blog posts, YouTube videos, podcast episodes, social posting, etc, then you’re leaving money on the table. I’m not saying you should be creating on all of these places at once, when you first starting out, but you should pick one and be consistent. In addition to the value your content provides your audience, you also have to consider the SEO benefit it provides to you.
Let’s put your content to the test! If doesn’t have to be perfect, but it does have to work for your business. Consider if your content is something you’d be interested in if you were your ideal customer. You content should be interesting, entertaining, or helpful—even better if it’s all three. Create your content, post it, then pay attention to what happens next.
When creating a content creation strategy, it helps me to create a posting schedule on Notion or a blank calendar. I’m a very visual person and this allows me to see what needs to happen at what time.
Pitching Yourself
The next visibility method is pitching. There are so many opportunities you can pitch yourself for, like podcasts guesting, speaking opportunities, blog posts, collaborations, live streams and more. Pitching yourself can get you in front of new audiences, but also build trust with the collaborators warm audience!
Pitching and collaboration help you leverage other creator’s audiences and can be a great way to get visibility for your business or brand quickly.
If you’re not sure where to start when pitching yourself, or how to structure your email, make sure you check out my PitchPower Templates!
Networking and Building Relationships
With so many changes happening in the online space, one thing will never go out of style: relationships. Sometimes the very best visibility opportunities will come to you through the relationships you’re building in your network and industry!
My recommendation for getting started with networking and building relationships is to find and go to local events: business meetups, networking events, community events. Figure out your industry, then look up where you can find a local meetup OR reach out to someone for a zoom call.
You can also build relationships through supporting others online by meaningfully engaging with their content online. I’ve met some of my best friends and business connections through Facebook groups and Instagram.
Mentioned in this Episode:
Part 1 | Assess & Reflect: Setting the Foundation
Part 2 | Building Your Strategic Roadmap
Connect with Joy:
Instagram: instagram.com/joyymichelle
Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ
Facebook: facebook.com/joymichellephotography
Coach with Joy: joymichelle.co/coaching
If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.
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