Have you ever felt like creating content in your business was a complete waste of time? Whether you’re not seeing the payoff or you’re simply discouraged in your content creation cycle, this episode will help ensure that your content makes you money! When your content strategy starts with income, you’ll see the results you’re looking for.
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Search for episode 96 of Called to Both on your favorite podcast player!
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Four Ways to Make Money with Your Content
While you might be creating really popular content, that doesn’t necessarily lead to you making money.
Nothing leads to burnout faster than making content that doesn’t lead to income—I know from my own personal experience. My experience in creating content has taught me a lot and I’ve done so many different forms and types of content creation, like:
- Blogging for the last 10 years
- Creating YouTube videos for 7 years
- Building Facebook communities like Called to Both and PhotoBoss™ (which I grew to 11,000 members)
- Hosting my top ranking podcast, Called to Both
- Building an influential brand presence and generating affiliate income
If you’re ready to explore monetizing your content, let’s walk through the four key things you should be doing to ensure you’re making money with your content from the start.
1. Build Your Email List
When you’re building pillar, long-form content like a blog, podcast episode, or Youtube video, I want you to put a focus on your email list. You need an email list. An email list will give you the opportunity to build your email list beyond your pillar content.
Flodesk and Kajabi are two of my favorite email tools for creators.
2. Use affiliate links
Affiliate links are a powerful way to infuse more income streams into your content. If you create content yet don’t use affiliate links, you’re leaving money on the table.
If you’re ready to get started with affiliate marketing, I have an entire guide for you to download! I’ve developed an affiliate marketing strategy that has brought me freedom in my business and I’m sharing this strategy in my free guide!
3. Build a community
When creating content, consider your community. Who are you serving, how are you serving them, and where are you serving them? Consider truly building a community around what you offer in your business so that your content is stronger.
I have built my communities within Facebook groups inside my Photoboss® community and the Called to Both community.
4. Talk about your own products & services
If you are a service provider or sell products, you need to talk about your offers and make it easy for your audience to work with you. To start, make sure it’s easy for your audience to figure out what it is that you offer! Then actually talk about it in your content—making sure that it aligns with what you offer.
As you’re creating content or reviewing the content you already have, use these four things as a checklist! If you’re not hitting 3 out 4 of these with your pillar content, then you’re leaving money on the table. Let’s actually take a look at this podcast as an example and how I used this checklist to make money:
- Building my email list: I mentioned my Affiliate Marketing Jumpstart Guide as a free opt-in to get you to join my email list.
- Affiliate links: I mentioned Flodesk and Kajabi as tools, both of which earn me affiliate income when you sign up with my affiliate link.
- Building a community: I shared about my communities Called to Both and PhotoBoss™ and linked to them for growth.
- Services & products: I highlighted my own products and services as examples:
When you use these four things as a checklist against your own content, you’ll be able to ensure whether or not you are prioritizing making money in every piece.
If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!
Mentioned in this Episode:
Affiliate Marketing Jumpstart Guide
Episode 74: Growing Beyond Services: Building Diverse Revenue Streams
Episode 75: Affiliate Marketing for Content Creators
Episode 28: Growing a Facebook Group to 10k Members and My Best Community Growth Tips
Connect with Joy:
Instagram: instagram.com/joyymichelle
Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ
Facebook: facebook.com/joymichellephotography
Coach with Joy: joymichelle.co/coaching
If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.
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