Unlocking Business Growth: 3 Things Successful People Do

When reviewing the successful businesses that I look up to, I’ve notice three primary themes they have in common that have helped guide their success. In today’s episode, I’m helping you unlock the business growth you’ve been looking for to find that same success!

Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate entrepreneur who’s on a mission to help others find balance between the worlds of motherhood and business. Called to Both is the podcast for women who have big business ambitions and also want to be intentional and present moms. At Called to Both, we truly don’t believe you have to choose between these two worlds tugging at your heart You can be Called to Both.

You can stay up to date with the Called to Both Podcast by subscribing on Apple Podcast App, Spotify, or your favorite podcast player!

3 Ways to Unlock Business Growth

In episode 81 of the podcast, I highlighted three questions to ask yourself when you want to grow your business without working more hours. Now, I want to highlight a few tangible next steps!

Across a variety of successful entrepreneurs and business owners, you’ll find themes that have led to their success. In the businesses that I look up to, I’ve found three things that are consistent in leading them to success by working smarter, not harder.

Today’s episode is brought to you by my PitchPower email template pack, you’ll find 10 email pitches to get you the visibility and collaborations you want in your biz. This email template pack includes emails for reaching out cold and a template for turning free product or affiliate collaboration offers into paid deals.

Build Automations in Your Business

The first is removing bottlenecks in business by building automations! Automations are great to incorporate into your customer journey, your booking process, and your marketing activities. A few of my favorite automations include:

  • Email marketing automations with a welcome sequence for new subscribers.
  • Text messages from Zapier when I make a sale.
  • Honeybook for inquiries, smart files, and workflows.
  • Notion for project management, content creation, and task tracking.

Buy Back Your Time

The next way to work smarter and not harder is to buy back your time, because you honestly don’t need to be the one to do everything in your business. Outsourcing your work to a team member or contractor will expand your business beyond your ability and hours. It helps your business create more impact without having to do the work yourself.

You can get started with outsourcing on Fiverr or by connecting with your community! In episode 47, I actually walk through the steps to take for hiring your first VA, but the idea of bbuying back your time can be further explored in Dan Martell’s book, Buy Back Your Time.

A few things I outsource myself include my podcast production, my video editing for Youtube, and inbox management.

Create Evergreen, Long-form Content

The third way to work smarter in your business is through creating evergreen, long-form content that will serve you for the long-term. Creating evergreen content allows your efforts to serve you for years to come, not just temporarily. Through crafting evergreen content that is searchable and serves your ideal audience, you are creating a marketing funnel that will potentially continue to serve you year after year.

If you’re interested in exploring more about the evergreen content concept, check out these episodes:

Episode 3: How a Youtube Channel Could Fit into Your Business

Episode 11: 3 Tips for Creating Video in Your Business as a Busy Entrepreneur

Episode 21: Get More Visibility On Your Content With This 1 Shift

Now that we’ve walked through these three themes, it’s time for you to start working smarter, not harder. Make sure you also check out episode 51, where I share how you can create more space and time in your days.

If you’re enjoying the content we’re creating on the podcast and want to connect with others who are called to both, make sure you come join us in the Called to Both Facebook Group!

Mentioned in this Episode:







Buy Back Your Time

Episode 47: Ready to Hire a VA in Your Business? Here’s Where to Start!

Episode 3: How a Youtube Channel Could Fit into Your Business

Episode 11: 3 Tips for Creating Video in Your Business as a Busy Entrepreneur

Episode 21: Get More Visibility On Your Content With This 1 Shift

Episode 51: Ways to Create More Time and Space in Your Days

Connect with Joy:

Instagram: instagram.com/joyymichelle

Youtube: youtube.com/channel/UC-Ou6jRKxcjMrVMxWxLO_fQ

Facebook: facebook.com/joymichellephotography

Coach with Joy: joymichelle.co/coaching

If you decide to use any of the links above and buy through them, I’ll receive a small commission back. All of those affiliate income commissions really add up over time and help generate revenue to help support this podcast.

Looking for the Transcript?





How would it feel to be confident and excited at your next client consult? This FREE guide shares my best tips for more successful wedding consults (including a consultation worksheet for you to use) and it will walk you through my proven steps to converting more meetings into sales!

Wedding Photographer's Consultation Guide


Free Download


Grab our free guide for marketing secrets and step-by-step ways to get visibility so you can book more dream brides!

paste your mailing list code here