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How To Start a Photography Biz in 2020

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5 Ways to Market Your Photography

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How I Grew My Photography Biz

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Seven years ago, I photographed my first wedding and started on this journey of running a business. I want to share 7 key take-aways that I think contributed to some of the success I've seen.

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7 Business Lessons in 7 Years in Business

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OK, let me guess... you want to book not only more wedding clients, but the right clients. The ones who love your work and will happily pay your prices. But you don't know how to stand out online or where your marketing plan is lacking...I got you!

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Thinking about starting a photography business? We’re kicking off a brand new series called The Photography Business (re)Start – for anyone looking to start a photography business (or, maybe just hit a “reset” button on the one you already have!!)

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Are you looking for clarity in your business and where you’re going? A great time to do that is in the middle of the year by reflecting on what you’ve accomplished, resetting goals, and building a better plan for the next six months based on that data! In today’s episode, I’m sharing exactly how I […]

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One of the most frequently asked questions I receive both from my Facebook community and course students is how can I compete with other photographer but also not compete with them on price? How can I get out of the pricing game where I can be just a little bit cheaper than the photographer next to me? I love this question because it really just brings us back to the basics of business and back to the basics of serving our clients well. I’m going to be giving you 3 ways that you can differentiate yourself and stop competing on price alone in your photography business.

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Are you being as productive in your business as you could be? Maybe it feels like finding a balance feels impossible, because you have so much to do. In today’s episode, I have invited four amazing guests that are going to share their perspective on time management and productivity as a working mom. Not only […]

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Why is pricing so hard? There are many variables when it comes to pricing your services and it can be overwhelming and tempting to just see what someone else is doing and copy that

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Are you constantly juggling the priorities that come being a mother, owning a business, and running a household? In today’s episode, Kayla Brint joins me to chat about how you can live a simple yet rich life while balancing it all. Listen in as she shares some practical tips for self-care and finding the time […]

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don’t think it needs to be as complicated as we make it out to be. Maybe you’re wondering how to book out your calendar with dream brides or you aren’t sure what platform you want to spend the majority of your time in

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Are your words connecting with your ideal audience? As you sit down to write posts for Instagram, newsletters, or website copy, finding the right things to say is tough, especially with writer’s block. Jess Jordana of Jess XO and the Promptlate Shop joins us to share the secrets to writing words that people care about. […]

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In this video, I’m going to walk you through an engagement session I shot on the beach, how I posed the couple, and some of my best tips and tricks.

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Are there days where you need to reset your mindset? Maybe you’re not in the right headspace and it’s effecting how you’re engaging in your work and personal life—let’s reset that mindset. In today’s episode, I’m sharing a few tools you can use to quickly reset your mindset. Called to Both is brought to you […]

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Come with me behind-the-scenes as I photograph an engagement session at sunset on the beach! I love going behind-the-scenes cause it gives a real life perspective on shooting, how I pose my couples, different lighting scenarios, and so much more! In this video, you’ll have the opportunity to listen in as I direct my couple […]

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Are you struggling to get it all done in your business? If you’re not batching, not tracking your time, or maybe you’re still doing it alone, that might be part of the problem! In this episode, I’m sharing my weekly schedule, what I outsource, and my best tips for productivity! Called to Both is brought […]

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One of my all-time favorite platforms in my business is my customer relationship management software called Honeybook. You can do a number of things in there to manage your business including sending invoices and contracts, workflows and automations, email templates, scheduling, and so much more! In this video, I’m going to walk you through exactly […]

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As we grow within our businesses, we may see a pivot in clients, services, or even industry! I certainly did when I pivoted from being a photographer to being an educator! In today’s episode, I’m sharing 5 lessons I learned by pivoting in my business, plus join me as I highlight my entrepreneurship journey! Called […]

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You’ve just finished a beautiful gallery and exported it within Lightroom for yourself but now you want to share your images on social media and wonder, “How do I do that?”. In this video we’re going to dive into all the settings you need to know for social media sharing from Lightroom. The reason you […]

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Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, so how are you supposed to add video content on top of the day-to-day tasks? In today’s episode, I’m sharing […]

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Have you ever sat with your export panel open in Lightroom and wondered, “What settings are best for exporting my high resolution images?” If so, then you’re in the right place! In this video, I’m going to be breaking down all my export settings and hitting on 3 specific topics. I’ll be giving you an […]

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Have you streamlined your business with the right tools, softwares, and apps? As a business owner, there are so many things to consider, so when it comes to optimizing the behind the scenes of your business! In today’s episode, I’m sharing the tools I use in my business, what I use them for, why I […]

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Have you ever wanted to come behind the scenes and watch me edit in real time before? In this week’s video, I’m going to give you a behind the scenes look at how I edit my very own headshots at home in Lightroom. If you’ve ever wanted to know how I edit step-by-step, this video […]

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Being an introvert comes with its own challenges, but can you build a business and be successful as an introvert? As a business owner who identifies as an introvert, I’m here to tell you YES! In today’s episode, I’m sharing how you can grow a business as an introvert by using it to your advantage, […]

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I’m giving you 5 marketing tips that you can try this week to get more photography clients. These tips will help to get fresh eyes on your content and book your ideal clients. If you feel like your business could use a little refresh, and you’d like fresh content on your website and social media platforms in order to attract new eyes – this video is for you! 

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We hear so much about balance in entrepreneurship and finding that balance between work and life, but have you defined what balance means for you? In today’s episode, I’m sharing three steps that you can take to help you create your own definition of balance. Today’s episode was inspired by Christy Wright’s book, Take Back […]

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Today I’m sharing a workflow from Hobby to Pro toolkit where you get to see my exact steps to booking a photography client inside HoneyBook and how to bring on a new client officially in your business.

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Loneliness in motherhood and entrepreneurship has been weighing heavy on my heart since launching this podcast, so in today’s episode, I opted to have a more candid conversation with you all. In today’s episode, I’m sharing a few resources for those who are facing loneliness in either motherhood, entrepreneurship, or both. Called to Both is […]

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I’m giving you 5 marketing tips that you can try this week to get more photography clients. These tips will help to get fresh eyes on your content and book your ideal clients. If you feel like your business could use a little refresh, and you’d like fresh content on your website and social media platforms in order to attract new eyes – this video is for you! 

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If you’re like me and love hearing what others are doing with their time inside their business, today’s episode is for you! What can you get done in 60 minutes in your business? In today’s episode, I’m sharing a concept that has changed my work days—the power hour. Listen in as I share about this […]

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Why do some photographers seem to make money while others don’t? You may have seen that some photographers are able to quit their day jobs, replace their income, and charge premium rates and you might be in a position where you’re wondering, “How did they do that?” And maybe you’re wondering too why some photographers […]

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One of the biggest complaints I hear from busy entrepreneurs is that they don’t have energy or creativity when they sit down to work or that it comes in the most inconvenient times. I like to refer to this as the energy/ambition miss-match, when your ambitions don’t match the time and energy you have. In […]

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You’ve heard me say time and time again that Youtube can be a GREAT way to diversify your income and bring additional revenue into your business. But, what does that actually look like to do that? And how much do I REALLY bring in on a regular basis?

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Have you considered adding additional revenue streams to your service-based business? Your time is so valuable, so why not incorporate a revenue stream that doesn’t require your time? A great option is affiliate marketing. In today’s episode, I’m sharing how you can use affiliate marketing in your business, even if you don’t have a large […]

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The news is out – I’m officially starting a podcast! Actually though, it’s already started and I couldn’t be more excited to share with you all of the details leading up to this point! In this post, I’m going to share the official name of the podcast, what it’s about, and what things will look […]

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Is a Youtube Channel the right next step in your business? I’m asked all the time about why I started my Youtube channel and if I think it’s a good fit for others. In today’s episode, I’m sharing my own backstory with Youtube, including some of the things I’ve never shared before about my YouTube […]

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When we plan for children, we’re always warned about the rough things that change, but what about the good? In today’s episode, I’m sharing how my life and business have improved since having kids. Listen in as I share how having kids even made me a better business owner. Called to Both is brought to […]

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If you’re juggling the pressures and the tugging that come with trying to run a business and raise a family, I know exactly how you feel. When I had children, I quickly realized that my business wouldn’t run the same as before, but I also had to implement a few mindset shifts to better thrive. […]

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What makes you different amongst the many photographers out there? Maybe you’ve asked yourself this question many times and you’re wondering, “How do I stand out amongst the rest?”

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This is a peek into exactly how I automate my client management so that I can spend MORE time doing what I love and LESS time stressing over getting paid and sending contracts.

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This video is all about how to market your photography business – and actually book more brides! I share with you three ways you can simply and effectively increase your referrals and leverage social media to grow your business and book more couples. These tips will change your business.

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How do you market yourself strategically AND effectively as a photographer? There are so many platforms out there, where do you spend your time, how do you begin to connect with people organically, and so much more! We’re going to talk about it all in this post. The best part?  You can do most of these marketing techniques for FREE. These 5 tips will help you feel confident about marketing your business and services – and it will no longer be as intimidating of a topic!

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In this post, we are talking all about Instagram! Not just about growth on the platform in general, but really how to use Instagram as a photographer to get clients that will actually pay you and grow your business.

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Here’s how I use the workflows tab inside of HoneyBook for automating my client process. If you are finding yourself doing the same stuff over and over and repeating those steps – it’s time to automate! I’m sharing with you exactly how to set up a workflow of your own and giving you a peek into my wedding workflow!

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Today I’m sharing the most effective calendar planning system I’ve tried using wall calendars for planning content for my whole year – including launches, time off, and booked events. How do you plan for your business? Are you team paper or team digital?

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There’s no time like the beginning of January to prep for the year ahead! I want to share with you how I set goals and plan for success in both my photography and education businesses in the beginning of each year, and I’m giving you all the details in this video.

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As photographers, it’s important that we’re using contracts even if we’re just starting out in our business. But knowing what to include inside a wedding photography contract can be tricky. In this video, I’m sharing with you the 10 things you MUST include in your wedding photography contract and where to find a good quality contract for your biz. 

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One of the most common questions I’m asked is, “How do you manage all of your clients behind the scenes?” My secret weapon – Honeybook! This is the platform I’ve used for YEARS with all of my clients to send invoices, contracts, questionnaires, proposals, and so much more!

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Do you find that you aren’t confident in shooting wedding detail photos? Maybe you haven’t focused in a really solid process for them yet. In the last few years, I’ve nailed down a process that I have found helps me capture detail photos quickly and efficiently.

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Losing a photo or having a memory card corrupt is on every photographers list of worries but the good news is there are some measures you can put in place to make sure you are covering all your bases when it comes to saving images properly. You need a workflow. A repeatable system of steps you can follow every single time you take images so that you know with confidence they are going to be there when you need them.

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This video covers the top three steps you need to follow in order to plan for your best year in business! Be sure to grab the Creative Business Planning guide and follow along!

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Don’t you just love the holiday season? I love it for a number of reasons, but one of them is my annual Holiday Gift Guide. Today, I’m sharing the 5th edition (I know! what?!). And this year’s items are all from small shops/creators. They would be great gift ideas for the creative in your life. Or maybe that creative is YOU.

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What does work-life balance look like as a small business? What even is work-life balance? In this post, we dig into all the details on how to manage work-life balance.

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Today I’m going to give you tips for establishing clear boundaries with your clients and better achieve work life balance in the process.

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I saw this cool affordable paper backdrop set up on Amazon and I figured it would be fun to create some of my own headshots at home and share the process with you guys! So here you have it. A cheap backdrop set up so you can do your own headshots or brand photos easily.

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The wedding boom for 2022 is coming. Let’s talk about HOW to get ready and what you can do to prepare.

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Today’s video is a vlog taken of a bridal styled shoot I photographed in DC. I was able to show how I photograph the bride and groom, the details, and more including some behind the scenes clips of posing.

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Learning to photograph the bride on a wedding day is an important part of being a photographer. Sometimes you don’t get lots of time for portraits, so you have to work with what you have to make sure you capture the timeless, breathtaking images that the bride deserves.  

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Have you ever found yourself feeling really anxious about photographing a wedding reception? Maybe you don’t know what to take photos of first or when to use flash and when to not. I’ve got you covered, friend!

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Photographing wedding ceremonies inside churches can be tricky due to there being very low light and oftentimes rules about using flash. So what do you do? I’m here to help! That’s why I wanted to make this video to give some tips for how to get the best images possible while shooting inside a church ceremony without flash!

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Today’s video is all about the bride and groom portrait time. I share what lenses I use, how I pose, and what my thought process was behind these decisions. Of course, I also include some of the final images.

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I recently released Hobby To Pro Toolkit and I couldn’t be more excited to share all about it! I know you’re probably thinking what is it, what’s included, and who is it for? Well, I have been anticipating this very moment and sharing more information about just that. So…let’s dive in about the investment and why this is going to change your business!

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Today’s video is all about some of my favorite Honeybook features that you should absolutely know about that will save you time in your business! If you are new to Honeybook, it is a customer relationship management platform that handles all of your client communication like contracts, getting paid, questionnaires, scheduling, and so much more!

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MEET JOY

Ever wish you could feel just as confident about the business side of your business as you do about  taking photos? Well, that's what I'm here for.

I'm all about helping you simplify your marketing, stand out, and get paid to do what you love.

But here's the thing...I don't think you have to give up your sanity, all your nights and weekends, or your family time to make this dream happen.

I'm so glad you're here

hi friend

I’m Joy Michelle

JOY

Get to know me

WATCH NOW

Each week you'll find a new episode to guide you in your journey as a photographer. Whether you're just starting a business or scaling to new heights - there's something for you. I share on topics like marketing, branding, standing out, balancing motherhood and business, and the nitty gritty of what it actually takes to build a business that pays you. 

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