Are you a service based business looking to market a full launch of that service? We hear all about launching products and programs, but what about a service? In today’s episode, I’m sharing my thoughts on launching a service-based offering for your business! Called to Both is brought to you by Joy Michelle, mom of […]

Are you using Instagram stories to attract and nurture clients? Whether you love or hate Instagram, it’s a social tool that you can make work for you! For me, Instagram stories is where I engage with my audience, but also see the most conversions as well! In today’s episode, I’m sharing 10 tips for using […]

When you’re called to both, it can feel like you are being pulled in one million directions at all times. Not only do you have to make an unreasonable amount of decisions in a day, but we’re also distracted by both physical and digital clutter in our everyday lives. In this episode, I’m sharing how […]

Educational opportunities like conferences are a great way to take a step back and really focus on your business, which is exactly what happened for Kayla Brint and me at the Elevate Conference in January! In today’s episode, we’re recapping our biggest takeaways, some of the raw and real moments of leaving our families at […]

Building your team along with your business is more nuanced than just outsourcing and getting the help, right? In this episode, I’m sharing where you should start, the questions to ask yourself before you hire, and how to actually find your first team member! Called to Both is brought to you by Joy Michelle, mom […]

Is perfectionism holding you back? Maybe you haven’t even realized that you’re a perfectionist. In today’s episode, I’m sharing a few tell-tale signs of a perfectionist, how to distinguish standards vs. perfectionism, and four affirmations to help you overcome perfectionism. Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate […]

To kick of the year, let’s talk through 5 ways that you can diversify your income! By diversifying your income, you’re able to relieve the stress that comes in your business during slower seasons by building revenue streams outside of your primary offering! In this episode, I’ll be giving you passive and active revenue opportunities […]

As I approach my 10th year in business, I am humbled and honored by my journey, yet reminded of just how important goal setting & planning is for your business. In today’s episode, I want to share my own goals setting and planning process with you! Called to Both is brought to you by Joy […]

You have the power to build your own brand authority, especially after you understand, prioritize, and create social proof for your business. Social proof enables you to build influence and brand power. In today’s episode, I’m sharing how to create social proof and what it offers to your business. Called to Both is brought to […]

Do your potential clients see you as the valued and professional brand that you are? In the second episode of our Brand Authority Series, we’re exploring the essential elements of building a credible and in-demand brand. Listen in as I share how you can determine what you want to be known for and build messaging […]

It’s so fun to collaborate with other brands and businesses, but what goes into that? Community leader, Danielle Wiebe of Business Babes Collective joins us to talk about making big business decisions, exploring collaborations and connections, and how to handle rejections from your pitches! Called to Both is brought to you by Joy Michelle, mom […]

Are you hoping for more clients in your business? Whether you’re new to your business or you’ve been in the gam for a while, you know that unless you have customers, you can’t have a successful business. So what’s the answer to getting in front of those potential customers? A visibility plan. Our visibility marketing […]

Is content marketing worth it? We’re told by all of the marketing gurus that content marketing is the most valuable way to get more visibility on your brand. As a content creator, I can say that content marketing works, but today I want to share what those experts aren’t telling you about content marketing—to help […]

Are you constantly reaching for your phone when it dings to answer another email? Maybe you’re struggling to find time for vacation because you’ve overbooked yourself! It’s so easy to stay mentally clocked into your work when you have set boundaries for yourself to keep you from being in your business 24/7. In today’s episode, […]

There is so much value in finding success in our lives and business, but what is the driving factor and number 1 predictor in your success? Having a growth mindset. In today’s episode, we’re walking through 5 signs of a growth mindset and how you can adjust your approach to a growth mindset if you’re […]

Calling all multi-passionate entrepreneurs! You can have and market to multiple audiences and still be successful. This is an opinion that I actually spent a long time not believing—yet here I am, doing exactly that. In today’s episode, I’m giving you the permission to do more in your business and sharing the tools you need […]

If you are thinking about starting a Facebook group for your business or you’re looking to grow an existing one, this episode was created for you! In today’s episode, I’m sharing tips on growing your Facebook group — how I did it and a few tips and tricks you can implement today for faster growth! […]

Burnout is a real thing and when you’re feeling distracted, tired, and simply not motivated in your business, it’s easy to want to give up. Instead, I’ve found seven ways to help reignite that motivation! Listen in as I walk through each of these activities and practices to help you get more motivated in your […]

Overcoming Money Mindset Blocks Even if you’re not a money-savvy person, there are steps that you can take to feel more confident when it comes to your business finances and your pricing! In today’s episode, Val Duvick joins us to share how to overcome money mindset blocks and misconceptions that many entrepreneurs face. Called to […]

What are Honeybook Smart Files and should you switch over? We’re diving into all the details and giving you the fastest way to get started using Smart Files.

The film scans are back and I’m so excited to share them with you! Don’t miss Part 1 and part 2 of this session where I shared the digital side of things and walked you through my couples posing tips and thought process alongside the final images.

Is the backend of your photography business bogging you down? Here are 3 tips to get back to spending more time taking beautiful photos.

Last week we kicked off a new series called the Photography Business (re)start – all about the steps to starting a legit photography business. Today we’ll be getting into a few visibility aspects of your photography business. I’ll also be sharing a few legal considerations you will want to be aware of as you grow your business and take on clients.

Thinking about starting a photography business? We’re kicking off a brand new series called The Photography Business (re)Start – for anyone looking to start a photography business (or, maybe just hit a “reset” button on the one you already have!!)

One of the most frequently asked questions I receive both from my Facebook community and course students is how can I compete with other photographer but also not compete with them on price? How can I get out of the pricing game where I can be just a little bit cheaper than the photographer next to me? I love this question because it really just brings us back to the basics of business and back to the basics of serving our clients well. I’m going to be giving you 3 ways that you can differentiate yourself and stop competing on price alone in your photography business.

Why is pricing so hard? There are many variables when it comes to pricing your services and it can be overwhelming and tempting to just see what someone else is doing and copy that

don’t think it needs to be as complicated as we make it out to be. Maybe you’re wondering how to book out your calendar with dream brides or you aren’t sure what platform you want to spend the majority of your time in

In this video, I’m going to walk you through an engagement session I shot on the beach, how I posed the couple, and some of my best tips and tricks.

Come with me behind-the-scenes as I photograph an engagement session at sunset on the beach! I love going behind-the-scenes cause it gives a real life perspective on shooting, how I pose my couples, different lighting scenarios, and so much more! In this video, you’ll have the opportunity to listen in as I direct my couple […]

One of my all-time favorite platforms in my business is my customer relationship management software called Honeybook. You can do a number of things in there to manage your business including sending invoices and contracts, workflows and automations, email templates, scheduling, and so much more! In this video, I’m going to walk you through exactly […]

You’ve just finished a beautiful gallery and exported it within Lightroom for yourself, but now you want to share your images on social media and wonder, “How do I do that?”. In this video, we’re going to dive into how to export photos from Lightroom for social media and all the settings you need to […]

Have you ever sat with your export panel open in Lightroom and wondered, “What settings are best for exporting my high resolution images?” If so, then you’re in the right place! In this video, I’m going to be breaking down all my export settings and hitting on 3 specific topics. I’ll be giving you an […]

Have you ever wanted to come behind the scenes and watch me edit in real time before? In this week’s video, I’m going to give you a behind the scenes look at how I edit my very own headshots at home in Lightroom. If you’ve ever wanted to know how I edit step-by-step, this video […]

I’m giving you 5 marketing tips that you can try this week to get more photography clients. These tips will help to get fresh eyes on your content and book your ideal clients. If you feel like your business could use a little refresh, and you’d like fresh content on your website and social media platforms in order to attract new eyes – this video is for you! 

Today I’m sharing a workflow from Hobby to Pro toolkit where you get to see my exact steps to booking a photography client inside HoneyBook and how to bring on a new client officially in your business.

I’m giving you 5 marketing tips that you can try this week to get more photography clients. These tips will help to get fresh eyes on your content and book your ideal clients. If you feel like your business could use a little refresh, and you’d like fresh content on your website and social media platforms in order to attract new eyes – this video is for you! 

Why do some photographers seem to make money while others don’t? You may have seen that some photographers are able to quit their day jobs, replace their income, and charge premium rates and you might be in a position where you’re wondering, “How did they do that?” And maybe you’re wondering too why some photographers […]

You’ve heard me say time and time again that Youtube can be a GREAT way to diversify your income and bring additional revenue into your business. But, what does that actually look like to do that? And how much do I REALLY bring in on a regular basis?

The news is out – I’m officially starting a podcast! Actually though, it’s already started and I couldn’t be more excited to share with you all of the details leading up to this point! In this post, I’m going to share the official name of the podcast, what it’s about, and what things will look […]

When we plan for children, we’re always warned about the rough things that change, but what about the good? In today’s episode, I’m sharing how my life and business have improved since having kids. Listen in as I share how having kids even made me a better business owner. Called to Both is brought to […]

What makes you different amongst the many photographers out there? Maybe you’ve asked yourself this question many times and you’re wondering, “How do I stand out amongst the rest?”

This video is all about how to market your photography business – and actually book more brides! I share with you three ways you can simply and effectively increase your referrals and leverage social media to grow your business and book more couples. These tips will change your business.

In this post, we are talking all about Instagram! Not just about growth on the platform in general, but really how to use Instagram as a photographer to get clients that will actually pay you and grow your business.

Today I’m sharing the most effective calendar planning system I’ve tried using wall calendars for planning content for my whole year – including launches, time off, and booked events. How do you plan for your business? Are you team paper or team digital?

As photographers, it’s important that we’re using contracts even if we’re just starting out in our business. But knowing what to include inside a wedding photography contract can be tricky. In this video, I’m sharing with you the 10 things you MUST include in your wedding photography contract and where to find a good quality contract for your biz. 

Do you find that you aren’t confident in shooting wedding detail photos? Maybe you haven’t focused in a really solid process for them yet. In the last few years, I’ve nailed down a process that I have found helps me capture detail photos quickly and efficiently.

This video covers the top three steps you need to follow in order to plan for your best year in business! Be sure to grab the Creative Business Planning guide and follow along!

What does work-life balance look like as a small business? What even is work-life balance? In this post, we dig into all the details on how to manage work-life balance.

I saw this cool affordable paper backdrop set up on Amazon and I figured it would be fun to create some of my own headshots at home and share the process with you guys! So here you have it. A cheap backdrop set up so you can do your own headshots or brand photos easily.

Today’s video is a vlog taken of a bridal styled shoot I photographed in DC. I was able to show how I photograph the bride and groom, the details, and more including some behind the scenes clips of posing.