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Diversify Your Revenue Streams

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Pros and Cons Of Honeybook For Photographers

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The Business Reboot Series

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If you work less than full-time hours in your business, then you are in good company today. Five years ago, when my daughter was born, I made an intentional decision to scale back on...

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Are you paying yourself consistently in your business? This is an issue that many entrepreneurs face. For me, Profit First truly shifted the way I do business. Listen in as I share how implementing Profit First allowed me to become the CEO of my business and pay myself consistently while also giving purpose to my […]

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Let’s talk about the pros and cons of Honeybook for photographers – because every software is going to have it’s upsides and downsides and I want to provide you with the complete picture as you decide what CRM to use in your photography business. If you’re wondering what Honeybook does, if it’s worth it, and […]

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You’ve got your camera and a dream, and now you’re ready for the clients. It’s time to get the word out about your new photography business with some advertising. Well, you’ve come to the right place. I’m here to help you advertise a photo business especially when you don’t have any clients yet. Not only […]

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If you set up your Google Business profile when you first started your business, but haven’t touched it since, you might be missing out on visibility opportunities in your business! From optimizations in your search rankings to potential inquiries in your business, your Google Business profile plays a vital role in how you could potentially […]

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I believe that there is a direct correlation between your level of organization in the systems in your business and your level of profitability. A lot of creatives look a lot more professional on the outside than they are actually organized for on the backend. In today’s episode, I’m sharing five organization tips for your […]

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Our time is limited, especially during the summer months. Doing less, but with more intention could be the secret to staying sane this summer while also growing your business without burning out. The pressure to do more and create more is just a constant as a business owner. The truth is oftentimes you don’t actually […]

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Can I let you in on a little secret? This year, I have a goal of doubling my take-home pay in my business. Through using the Profit First method, I’m hoping to increase my revenue and increase my take home pay! Listen in as I’m sharing a few things I’m doing to strategically support this […]

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I recently hit 60k subscribers on Youtube and as I reflect on my time creating content on the platform, there are a lot of things I’ve learned along the way. In today’s episode, I’m sharing three surprising lessons I’ve learned while growing my Youtube channel! Listen to this episode now: Apple Podcast | Spotify Search […]

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When others doubt you, it makes it hard to want to keep going, but I believe entrepreneurs are resilient. In today’s episode, we’re discussing overcoming critics, haters, negativity, self doubt and what it looks like to have resiliency in your entrepreneurship journey. If you’ve ever felt like you are an outsider in your own industry […]

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If you work less than full-time hours in your business, then you are in good company today. Five years ago, when my daughter Clara was born, I made an intentional decision to scale back on how much I worked inside my business. Now, my hours are half of what they were before, but the good […]

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We’re in our 4th and final part of The Business Reboot series. Today is all about tying everything from the past few weeks together and discuss all things data, decision making, and being a creative CEO. Are you using data to make informed and aligned decisions in your business? In today’s episode, we’re diving into […]

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As a part of this Business Reboot Series, one of my goals is to help you get more clients. I think a big part of that is through being seen by new people—it’s time to amplify your presence! In today’s episode, we’re exploring three methods of getting visibility for your business! If you’re new here […]

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As we dive into part two of the business reboot series, it’s time to talk about your roadmap. In today’s episode, we are creating a roadmap so you feel clear and organized in your plan. Let’s build a business growth strategy together! If you’re new here, I’m Joy – a business coach, podcast host, and […]

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Welcome to our brand new series, The Business Reboot! Over the next four episodes, we’re going to hit the reset button on your business to gain clarity, attract new clients, and fall back in love with your business. In today’s episode, we’re exploring the foundation of your business through assessing, reflecting, and clearing out the […]

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Welcome back to our Ask Joy series, where I’m answering your listener-submitted questions here on the podcast! In today’s episode, we’re discussing team building, delegation, and running multiple brands. Listen in as I share a little behind the scenes of my business and how it operates day to day! Listen to this episode now: Apple […]

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If you’re ready to stop making up your marketing each week or month as you go along, this episode is going to be your guide. It’s time to end the “spray and pray” marketing strategy you’ve been piecing together and focus on how you can consistently gain steady leads that turn into clients. In today’s […]

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Today we’re celebrating 100 episodes of Called to Both, the podcast for the ambitious woman raising both children and growing a business that she loves. As we celebrate, I want to share some of the best parts of hosting a podcast, my favorite episodes, and how you can celebrate with us! Plus you can enter […]

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From maternity leaves to sabbaticals, taking time off from your business takes a lot of thought and intentional planning. As entrepreneurs and self-employed business owners, we don’t have PTO or company policies that cover these important details. In today’s episode, I asked four of my fellow podcast hosts who are called to both to share […]

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While there are so many topics we cover here on the podcast, I wanted to answer the questions of our listeners! I recently put a poll up on my Instagram stories asking you all what you wanted to know about business, motherhood, balance, and everything in between! In today’s episode, I’m answering a few of […]

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Have you ever felt like creating content in your business was a complete waste of time? Whether you’re not seeing the payoff or you’re simply discouraged in your content creation cycle, this episode will help ensure that you monetize your content! When your content strategy starts with income, you’ll see the results you’re looking for. […]

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If you’re thinking about being a guest on more podcasts this year, you’re in the right place! In today’s episode, I’m sharing how to be a good podcast guest that is remembered and asked back! From creating a wonderful experience for the host, providing unique and valuable education to their listeners, and going above and […]

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Have you ever wanted to jump on a call with the team from Meta & Instagram? I recently got that call and had the chance to ask all of the burning questions we’re dying to have answered! From the importance of the blue check mark to understanding what features are meant for growth and which […]

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Being a business owner requires you to be flexible and sometimes that means changing your methods in order to continue to grow and stay relevant. Having more than one way to generate revenue can be a game changer in your business. In today’s episode, I’m sharing how diversifying my revenue allowed me to build an […]

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Content marketing is one of the top mediums that small businesses can utilize in order to grow their brand. In today’s episode, I’m chatting with my dear friend Jordan Jones about simplifying your content creation process and making it a consistent piece of your marketing strategy this year. If you’ve needed help and guidance around […]

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So much can happen in just one year—this year felt like so much changed. In today’s episode, I’m sharing the highs and lows of 2023, along with the lessons I’ll be taking into 2024. From mindset shifts to challenges faced, I’m sharing it all. Listen to this episode now: Apple Podcast | Spotify Search for […]

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Earlier this year, I got a message that someone was using my trademarked brand name as their own. I was devastated. I’ve worked so hard to establish Photoboss® as a brand and community and to see someone else using it really hurt. In today’s episode, I’m sharing how I navigated it from a legal standpoint […]

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I’m thrilled to announce something that’s been on my heart for years and is finally coming to fruition—I’m moving! My family and I are packing up at the end of the year to move south to Florida and in today’s episode, I’m sharing all of the details! Listen to this episode now: Apple Podcast | […]

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How do you end a year with intention? There is so much value in reflecting on what the last year brought you through a year end review. To help guide you through this process, in today’s conversation with my friend Laylee, I’m walking you through my exact year-end planning and goal setting process in what […]

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Over the last few years, I’ve created some really powerful systems to stay organized in my business inside of Notion. Notion is the project management tool and database that houses every single detail, plan, and task for my brand and team! In today’s episode, I’m giving you a peek inside how I use Notion for […]

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How do you know if you’re building true momentum in your business? Are you simply stuck in a cycle of hustle? In today’s episode, Laura Esmond joins us to share her own journey and experience in realizing that hustling without focused intention is not productive. Listen in as she shares how she built a business […]

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As we round out the end of the year, many of us are finishing up projects, exploring ways to meet our goals, and planning for the new year. This is the perfect time to check your mindset, reframe it, and finish 2023 strong!  Called to Both is brought to you by Joy Michelle, mom of […]

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If you’re looking to add more visibility to your business, one of the fastest ways to do this is by borrowing audiences. When you get yourself in front of other people’s audiences, you’re able strategically share your knowledge, your offerings, and meet them where they’re at. In today’s episode, I’m walking you through four steps […]

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When reviewing the successful businesses that I look up to, I’ve notice three primary themes they have in common that have helped guide their success. In today’s episode, I’m helping you unlock the business growth you’ve been looking for to find that same success! Called to Both is brought to you by Joy Michelle, mom […]

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Let’s talk about scaling your business as a busy mom. When you can’t take on any more work in your business, but you’re ready to scale—what should you work on? In this guided self-coaching style episode, I’m breaking down the three questions you should ask yourself to determine exactly what you should be working on […]

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Is it time for a pivot in your business? Whether you’re contemplating a pivot or ready to make it, this episode is for you! Listen in as I highlight the signs that indicate you might be ready to pivot, along with 5 ways to make your pivot ahead more successful! Called to Both is brought […]

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To wrap up our series on diversified revenue streams, we’re diving into the topic of getting sponsors and brand deals. In this episode, I’m sharing some insider tips, insights, and cautions for you so that you can make more brand deals, maximize each opportunity, and understand the steps to securing these kinds of collaborations. Listen […]

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Selling digital products is another powerful way to diversify your revenue streams as we expand on this series! In today’s episode, I’m walking you through the initial steps you should take when stepping into the digital world! Listen in as I share some of the things I wish I’d known early on and what I […]

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Have a Youtube channel been on your list of things to do in your business for a long time? If you’re interested in diversifying your business revenue, Youtube offers a variety of options for you! In today’s episode, I’m helping you explore how Youtube can be a valuable tool to get you moving towards diversifying […]

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Diversifying your revenue could mean various things, but creating new offers is a compelling way to diversify the revenue in your business. The intimidation of creating new offers feels a little scary though, as you never know if your new offer will sell. In today’s episode, we’re exploring how to know if your idea will […]

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If you’ve ever thought about diversifying your revenue with affiliate marketing, today’s episode is the deep dive you’ve been looking for. From understanding the ins and outs of being an affiliate to exploring the different pay structures, you’ll learn how to get started and get paid! Listen in for three tips to finding success in […]

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When we begin our businesses, we often get caught in the cycle of trading time for money, especially when it comes to service-based businesses. In this new series, we’re chatting all about growing your business beyond services so that you can break this cycle and mindset. Today, we’re discussing how you can build diverse revenue […]

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After ten years in business, there have been so many impactful lessons I’ve learned! In today’s episode, I’m sharing the top ten lessons I’ve learned since turning this passion of mine into a business. These ten lessons are the things I wish I could go back and tell myself early on in my business! Called […]

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Are you ready for a break from your business? Whether you’re feeling burnt out, want to spend a little extra quality time with your family, or looking for clarity, a sabbatical might be the right fit for you! In today’s episode, I’m sharing about my own sabbatical experience: including the good, bad, and ugly. Called […]

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Whether your business is a side hustle, a hobby, or your profession this episode is for you if you’re ready to level it up to go pro. I’m sharing the factors that are the most important elements to focus on when you’re making that crucial shift from hobbyist to confident professional. Listen in as I […]

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Are you ready to turn your service-based offers into a scalable course? You can do so with evergreen funnels! Whether you’re active or intentional in how you build your funnels, every business has and operates with them. In today’s episode, Jordan Jones joins us to share how to improve your sales funnel and scale your […]

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As we approach the second half of 2023, it’s time to see how we’re moving toward our goals or if they’re even still in alignment with our business. In today’s episode, I’m walking you through a mid-year reboot to reset your goals and vision for the second half of the year! Called to Both is […]

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Does your business feel complicated and all over the place? It’s time to simplify your business! In today’s episode, Elizabeth Henson joins me to discuss the concept of simplifying your business, where to start, and how to know if you’re making things more difficult than they need to be! Called to Both is brought to […]

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Are you looking for a great read that will help empower you in your life and business? This episode is a roundup of the best books that I’ve read this year! From changing the way I do business, how I operate my home, my money mindset, and more—these are all books that were recommended to […]

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Systems and workflows are something most of us know we need, but they can be intimidating (and honestly a little boring). I love that systems can bring freedom, flexibility, and an elevated client experience to your business! In this episode, Dolly DeLong joins us to share candidly about what it has looked like to implement […]

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Content creation can be a time-consuming, yet valuable marketing strategy in your business. After years of creating content, I’m sharing 5 tips to boost ease and engagement with your content! Listen in as I share the secrets I’ve found to mastering content creation as a business owner! Called to Both is brought to you by […]

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How to Use Video Marketing to Grow Your Business We’ve statistically been seeing video become the prioritized content type in marketing strategies over the last few years and this is expected to continue. When it comes to the amount of video on the internet and how important it is for you to start utilizing video […]

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Do you ever feel like you’re the best kept secret in your industry? We often hold ourselves back from visibility in our brand due to limiting beliefs. In today’s episode, I’m sharing how mindset and limiting beliefs impact your content and visibility, plus how to know if you have limiting beliefs that are holding you […]

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I only work 20 hours per week in my business—can you believe it? As my life has changed over the last few years, I’ve had to learn how to get more done in less hours! In this episode, I’m sharing 3 hacks that I’ve found to help with making those 20 hours even more productive […]

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One of the most powerful things you can do for longevity and growth in your business is to build a community! Whether you have a community you want to make better or you want to start one from scratch, in this episode you’ll hear my best tips for growing a community! Listen in as I […]

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When it’s time to wrap up you’re workday, but how are you closing down your day to prepare yourself for the next time you work? Before you officially clock out, there are a few things you probably need to do first. This is where a shut down or end-of-day routine can help you mentally transition […]

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What if you could be your most productive and focused self when you sit down to work? That’s what I want for my days. Somedays I’m naturally clear-minded and ready to go, while other days I’m practically still asleep, waiting for my coffee to start working, and not sure where to start. In today’s episode, […]

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One of the biggest shifts that has happened in my business since becoming a mom has been the fact that I cut my work hours in half (probably more than half. In this episode (that originally aired on the Business Babes Collective Podcast), I’m walking you through my journey of entrepreneurship, the transition into education, […]

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Is there such a thing as a slow season in motherhood? I don’t think so, but right now I’m in a busier season as a mom and a business owner than normal. The level of stress and the amount of things on my plate can vary throughout the year, so I want to pull back […]

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In our Called to Both community, we do not shy away from the fact that we are ambitious women. We have big goals and want to accomplish big things in our lives. In this special episode (that originally aired on the Gold Biz Podcast), we are breaking those goals down, especially for those of you […]

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How to Launch a Service Are you a service-based business looking to market a full launch of that service? We hear all about launching products and programs, but what about a service? In today’s episode, I’m sharing my thoughts on how to launch a service offering for your business! Called to Both is brought to […]

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It’s been a full year of podcasting here on Called to Both! To celebrate, my husband Felipe, is joining me for a conversation about our journey, my business, and what it looks like to be called to both. Listen in as he asks me some of your questions (and his own), but then answers some […]

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Are you using Instagram stories to attract and nurture clients? Whether you love or hate Instagram, it’s a social tool that you can make work for you! For me, Instagram stories is where I engage with my audience, but also see the most conversions as well! In today’s episode, I’m sharing 10 tips on how […]

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Do you feel like a boss in your business? While you may hold that title, sometimes it feels like you’re anything but a boss, right? When I think about a boss, I think about a confident leader of a group, a visionary, a creative director, a person with answers, or someone who is always there […]

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When you’re called to both, it can feel like you are being pulled in one million directions at all times. Not only do you have to make an unreasonable amount of decisions in a day, but we’re also distracted by both physical and digital clutter in our everyday lives. In this episode, I’m sharing how […]

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As a multi-passionate entrepreneur, you may have a hard time not only crafting your brand message to speak to multiple audiences, but also ensuring that it’s an impactful one. In today’s special conversation, I’m sharing an exclusive episode from Jess Jordana’s Pop Up Podcast! Jess brought me on to share about building an impactful brand […]

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Educational opportunities like conferences are a great way to take a step back and really focus on your business, which is exactly what happened for Kayla Brint and me at the Elevate Conference in January! In today’s episode, we’re recapping our biggest takeaways, some of the raw and real moments of leaving our families at […]

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Is there something keeping you from hitting your goals or allowing you to grow at the pace you expect? You might be missing accountability in your business. In this episode, I’m sharing all about the value of accountability, investing in your growth, and a few specific paths to get there. Called to Both is brought […]

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How to Hire a Virtual Assistant Building your team along with your business is more nuanced than just outsourcing and getting the help, right? In this episode, I’m sharing where you should start, the questions to ask yourself before you hire, and how to actually find your first team member! Called to Both is brought […]

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Support from those closet to you is something we all long for in our businesses, but unfortunately that’s not always the case. Whether it’s unpleasant remarks, disrespect towards your business, or even just an obvious lack of support, coming from your loved ones hurts a little deeper. In today’s episode, I’m sharing what you can […]

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How to Deal With Perfectionism in Your Business Is perfectionism holding you back? Maybe you haven’t even realized that you’re a perfectionist. In today’s episode, I’m sharing a few tell-tale signs of a perfectionist, how to distinguish standards vs. perfectionism, and four affirmations to help you deal with (and overcome) perfectionism. Called to Both is […]

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With a new year, comes the opportunity to cultivate high impact habits in your life. In this episode, I’m sharing a few habits that have made a huge impact on my life both personally and professionally! Through implementing these simple and easy habits, you’ll find yourself living a Called to Both life. Called to Both […]

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To kick off the year, let’s talk through 5 ways that you can diversify your income! By diversifying your income, you’re able to relieve the stress that comes in your business during slower seasons by building revenue streams outside of your primary offering! In this episode, I’ll be giving you passive and active revenue opportunities […]

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I’m a huge proponent of setting aside time for planning and goal setting, so today I’m exploring how to go about setting goals in your business and resources I recommend to getting the most out of your planning session! Plus, I’m even sharing how you should wrap up any session of planning and goal setting […]

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Planning & Goal Setting in the New Year As I approach my 10th year in business, I am humbled and honored by my journey, yet reminded of just how important goal setting & planning is for your business. In today’s episode, I want to share my own goals setting and planning process with you! Called […]

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Are you looking for advice on how to scale your business into part-time hours without losing revenue? In today’s episode, Rachel Traxler joins us to share how she’s built a business that she runs on limited hours each week with the support of her team! She shares the mindset shift she had to make around […]

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You have the power to build your own brand authority, especially after you understand, prioritize, and create social proof for your business. Social proof enables you to build influence and brand power. In today’s episode, I’m sharing how to create social proof and what it offers to your business. Called to Both is brought to […]

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What is your visual brand telling your potential clients without you even realizing? There are a few important elements to consider in your brand visuals that can help elevate your brand to look more professional, trustworthy, and valuable. In today’s episode, we’re exploring those elements, a few red flags for keep you from looking like […]

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Do your potential clients see you as the valued and professional brand that you are? In the second episode of our Brand Authority Series, we’re exploring the essential elements of building a credible and in-demand brand. Listen in as I share how you can determine what you want to be known for and build messaging […]

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What would it look like if you could be seen as the go-to expert in your field? Brand authority and credibility helps you become seen as that go-to expert, but does take a bit of work. The payoff includes more and better clients, higher rates, and peace of mind in your marketing efforts. In today’s […]

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It’s so fun to collaborate with other brands and businesses, but what goes into that? Community leader, Danielle Wiebe of Business Babes Collective joins us to talk about making big business decisions, exploring collaborations and connections, and how to handle rejections from your pitches! Called to Both is brought to you by Joy Michelle, mom […]

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In this article, you’ll learn the 4 secrets to booking more mini sessions as a photographer

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Whether you’re new to your business or you’ve been in the game for a while, you know that unless you have eyes on your business, you will struggle to get bookings and customers. So what’s the answer to getting in front of those potential customers? A visibility plan. Here’s the problem: Visibility marketing activities are […]

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I’m sharing 5 tips for better sales and consultations in your photography business.

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Is content marketing worth it? We’re told by all of the marketing gurus that content marketing is the most valuable way to get more visibility on your brand. As a content creator, I can say that content marketing works, but today I want to share what those experts aren’t telling you about content marketing—to help […]

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I am shedding some light on the things that worked in my business and what didn’t, as well as what is working RIGHT NOW for my students when it comes to growing a successful photography business.

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Are you constantly reaching for your phone when it dings to answer another email? Maybe you’re struggling to find time for vacation because you’ve overbooked yourself! It’s so easy to stay mentally clocked into your work when you have set boundaries for yourself to keep you from being in your business 24/7. In today’s episode, […]

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I’m sharing 3 Tips on how to profit in your Photography Business

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There is so much value in finding success in our lives and business, but what is the driving factor and number 1 predictor in your success? Having a growth mindset. In today’s episode, we’re walking through 5 signs of a growth mindset and how you can adjust your approach to a growth mindset if you’re […]

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I’m sharing 8 ways to make money FAST as a photographer that are great to have in your back pocket can be SO great.

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Calling all multi-passionate entrepreneurs! You can have and market to multiple audiences and still be successful. This is an opinion that I actually spent a long time not believing—yet here I am, doing exactly that. In today’s episode, I’m giving you the permission to do more in your business and sharing the tools you need […]

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Is there a business decision you’re struggling with and you’re not sure what to do? Brooke Jefferson joins us in today’s episode to share a three step method for making better business decisions. Listen in as she walks through some valuable and actionable steps to help you get started today! Called to Both is brought […]

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If you are thinking about starting a Facebook group for your business or you’re looking to grow an existing one, this episode was created for you! In today’s episode, I’m sharing tips on growing your Facebook group — how I did it and a few tips and tricks you can implement today for faster growth! […]

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There are so many ways to marketing your business, but the most valuable thing you can do for yourself is build a marketing strategy that you won’t get burnt out on. In today’s episode, Mary Shelton joins us to share about her experience in taking a break from social media to reassess her business after […]

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Burnout is a real thing and when you’re feeling distracted, tired, and simply not motivated in your business, it’s easy to want to give up. Instead, I’ve found seven ways to help reignite that motivation! Listen in as I walk through each of these activities and practices to help you get more motivated in your […]

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There never seems to be enough time in the day for you to get everything done in your business, right? What if I told you that a few simple mindset shifts could completely change the trajectory of your business success? In today’s episode, we’re talking all about mindsets around time, how they hold you back, […]

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Overcoming Money Mindset Blocks Even if you’re not a money-savvy person, there are steps that you can take to feel more confident when it comes to your business finances and your pricing! In today’s episode, Val Duvick joins us to share how to overcome money mindset blocks and misconceptions that many entrepreneurs face. Called to […]

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Does every day feel like a win to you? Everyone has rough days, but I’ve created three simple hacks for winning the day, every day. In this episode, I’m sharing how to create a more favorable life and business by making very small changes in your day to day! Called to Both is brought to […]

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What are Honeybook Smart Files and should you switch over? We’re diving into all the details and giving you the fastest way to get started using Smart Files.

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A good business boundary will teach your clients how to treat you and communicate with you. If you’re not setting these boundaries, you’re not protecting your time, your peace, or your personal life. In today’s episode, I’m sharing why boundaries are important, how to set them with your clients, and what types of boundaries you […]

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The film scans are back and I’m so excited to share them with you! Don’t miss Part 1 and part 2 of this session where I shared the digital side of things and walked you through my couples posing tips and thought process alongside the final images.

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MEET JOY

My goal is to empower you to not only build a thriving business but also to craft a life that fills you with joy and purpose!

I'm here to help you simplify your marketing, shine brightly online, land your dream clients, and get paid to do what you adore.

But here's the thing...you shouldn't have to sacrifice or put off living the rest of your life to make that a reality. You can have both. I do and I want that for you too.


I'm so glad you're here

hi friend

I’m Joy Michelle

JOY

Get to know me

Visibility Coaching & Marketing Strategy Coach

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Each week you'll find a new episode to guide you in your journey as a small business owner. Whether you're just starting a business or scaling to new heights - there's something for you. I share on topics like visibility marketing, personal brand authority, balancing motherhood and business, and the nitty gritty of what it actually takes to build a business that pays you. 

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