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How To Start a Photography Biz in 2020

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5 Ways to Market Your Photography

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How I Grew My Photography Biz

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Seven years ago, I photographed my first wedding and started on this journey of running a business. I want to share 7 key take-aways that I think contributed to some of the success I've seen.

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7 Business Lessons in 7 Years in Business

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OK, let me guess... you want to book not only more wedding clients, but the right clients. The ones who love your work and will happily pay your prices. But you don't know how to stand out online or where your marketing plan is lacking...I got you!

Attract More Dream Brides | Free Guide

In our Called to Both community, we do not shy away from the fact that we are ambitious women. We have big goals and want to accomplish big things in our lives. In this special episode (that originally aired on the Gold Biz Podcast), we are breaking those goals down, especially for those of you […]

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Are you a service based business looking to market a full launch of that service? We hear all about launching products and programs, but what about a service? In today’s episode, I’m sharing my thoughts on launching a service-based offering for your business! Called to Both is brought to you by Joy Michelle, mom of […]

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It’s been a full year of podcasting here on Called to Both! To celebrate, my husband Felipe, is joining me for a conversation about our journey, my business, and what it looks like to be called to both. Listen in as he asks me some of your questions (and his own), but then answers some […]

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Are you using Instagram stories to attract and nurture clients? Whether you love or hate Instagram, it’s a social tool that you can make work for you! For me, Instagram stories is where I engage with my audience, but also see the most conversions as well! In today’s episode, I’m sharing 10 tips for using […]

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Do you feel like a boss in your business? While you may hold that title, sometimes it feels like you’re anything but a boss, right? When I think about a boss, I think about a confident leader of a group, a visionary, a creative director, a person with answers, or someone who is always there […]

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When you’re called to both, it can feel like you are being pulled in one million directions at all times. Not only do you have to make an unreasonable amount of decisions in a day, but we’re also distracted by both physical and digital clutter in our everyday lives. In this episode, I’m sharing how […]

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As a multi-passionate entrepreneur, you may have a hard time not only crafting your brand message to speak to multiple audiences, but also ensuring that it’s an impactful one. In today’s special conversation, I’m sharing an exclusive episode from Jess Jordana’s Pop Up Podcast! Jess brought me on to share about building an impactful brand […]

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Educational opportunities like conferences are a great way to take a step back and really focus on your business, which is exactly what happened for Kayla Brint and me at the Elevate Conference in January! In today’s episode, we’re recapping our biggest takeaways, some of the raw and real moments of leaving our families at […]

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Is there something keeping you from hitting your goals or allowing you to grow at the pace you expect? You might be missing accountability in your business. In this episode, I’m sharing all about the value of accountability, investing in your growth, and a few specific paths to get there. Called to Both is brought […]

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Building your team along with your business is more nuanced than just outsourcing and getting the help, right? In this episode, I’m sharing where you should start, the questions to ask yourself before you hire, and how to actually find your first team member! Called to Both is brought to you by Joy Michelle, mom […]

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Support from those closet to you is something we all long for in our businesses, but unfortunately that’s not always the case. Whether it’s unpleasant remarks, disrespect towards your business, or even just an obvious lack of support, coming from your loved ones hurts a little deeper. In today’s episode, I’m sharing what you can […]

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Is perfectionism holding you back? Maybe you haven’t even realized that you’re a perfectionist. In today’s episode, I’m sharing a few tell-tale signs of a perfectionist, how to distinguish standards vs. perfectionism, and four affirmations to help you overcome perfectionism. Called to Both is brought to you by Joy Michelle, mom of two and multi-passionate […]

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With a new year, comes the opportunity to cultivate high impact habits in your life. In this episode, I’m sharing a few habits that have made a huge impact on my life both personally and professionally! Through implementing these simple and easy habits, you’ll find yourself living a Called to Both life. Called to Both […]

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To kick of the year, let’s talk through 5 ways that you can diversify your income! By diversifying your income, you’re able to relieve the stress that comes in your business during slower seasons by building revenue streams outside of your primary offering! In this episode, I’ll be giving you passive and active revenue opportunities […]

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I’m a huge proponent of setting aside time for planning and goal setting, so today I’m exploring how to go about setting goals in your business and resources I recommend to getting the most out of your planning session! Plus, I’m even sharing how you should wrap up any session of planning and goal setting […]

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As I approach my 10th year in business, I am humbled and honored by my journey, yet reminded of just how important goal setting & planning is for your business. In today’s episode, I want to share my own goals setting and planning process with you! Called to Both is brought to you by Joy […]

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Are you looking for advice on how to scale your business into part-time hours without losing revenue? In today’s episode, Rachel Traxler joins us to share how she’s built a business that she runs on limited hours each week with the support of her team! She shares the mindset shift she had to make around […]

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You have the power to build your own brand authority, especially after you understand, prioritize, and create social proof for your business. Social proof enables you to build influence and brand power. In today’s episode, I’m sharing how to create social proof and what it offers to your business. Called to Both is brought to […]

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What is your visual brand telling your potential clients without you even realizing? There are a few important elements to consider in your brand visuals that can help elevate your brand to look more professional, trustworthy, and valuable. In today’s episode, we’re exploring those elements, a few red flags for keep you from looking like […]

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Do your potential clients see you as the valued and professional brand that you are? In the second episode of our Brand Authority Series, we’re exploring the essential elements of building a credible and in-demand brand. Listen in as I share how you can determine what you want to be known for and build messaging […]

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What would it look like if you could be seen as the go-to expert in your field? Brand authority and credibility helps you become seen as that go-to expert, but does take a bit of work. The payoff includes more and better clients, higher rates, and peace of mind in your marketing efforts. In today’s […]

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It’s so fun to collaborate with other brands and businesses, but what goes into that? Community leader, Danielle Wiebe of Business Babes Collective joins us to talk about making big business decisions, exploring collaborations and connections, and how to handle rejections from your pitches! Called to Both is brought to you by Joy Michelle, mom […]

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In this article, you’ll learn the 4 secrets to booking more mini sessions as a photographer

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Are you hoping for more clients in your business? Whether you’re new to your business or you’ve been in the gam for a while, you know that unless you have customers, you can’t have a successful business. So what’s the answer to getting in front of those potential customers? A visibility plan. Our visibility marketing […]

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I’m sharing 5 tips for better sales and consultations in your photography business.

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Is content marketing worth it? We’re told by all of the marketing gurus that content marketing is the most valuable way to get more visibility on your brand. As a content creator, I can say that content marketing works, but today I want to share what those experts aren’t telling you about content marketing—to help […]

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I am shedding some light on the things that worked in my business and what didn’t, as well as what is working RIGHT NOW for my students when it comes to growing a successful photography business.

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Are you constantly reaching for your phone when it dings to answer another email? Maybe you’re struggling to find time for vacation because you’ve overbooked yourself! It’s so easy to stay mentally clocked into your work when you have set boundaries for yourself to keep you from being in your business 24/7. In today’s episode, […]

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I’m sharing 3 Tips on how to profit in your Photography Business

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There is so much value in finding success in our lives and business, but what is the driving factor and number 1 predictor in your success? Having a growth mindset. In today’s episode, we’re walking through 5 signs of a growth mindset and how you can adjust your approach to a growth mindset if you’re […]

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I’m sharing 8 ways to make money FAST as a photographer that are great to have in your back pocket can be SO great.

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Calling all multi-passionate entrepreneurs! You can have and market to multiple audiences and still be successful. This is an opinion that I actually spent a long time not believing—yet here I am, doing exactly that. In today’s episode, I’m giving you the permission to do more in your business and sharing the tools you need […]

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Is there a business decision you’re struggling with and you’re not sure what to do? Brooke Jefferson joins us in today’s episode to share a three step method for making better business decisions. Listen in as she walks through some valuable and actionable steps to help you get started today! Called to Both is brought […]

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If you are thinking about starting a Facebook group for your business or you’re looking to grow an existing one, this episode was created for you! In today’s episode, I’m sharing tips on growing your Facebook group — how I did it and a few tips and tricks you can implement today for faster growth! […]

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There are so many ways to marketing your business, but the most valuable thing you can do for yourself is build a marketing strategy that you won’t get burnt out on. In today’s episode, Mary Shelton joins us to share about her experience in taking a break from social media to reassess her business after […]

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Burnout is a real thing and when you’re feeling distracted, tired, and simply not motivated in your business, it’s easy to want to give up. Instead, I’ve found seven ways to help reignite that motivation! Listen in as I walk through each of these activities and practices to help you get more motivated in your […]

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There never seems to be enough time in the day for you to get everything done in your business, right? What if I told you that a few simple mindset shifts could completely change the trajectory of your business success? In today’s episode, we’re talking all about mindsets around time, how they hold you back, […]

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Overcoming Money Mindset Blocks Even if you’re not a money-savvy person, there are steps that you can take to feel more confident when it comes to your business finances and your pricing! In today’s episode, Val Duvick joins us to share how to overcome money mindset blocks and misconceptions that many entrepreneurs face. Called to […]

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Does every day feel like a win to you? Everyone has rough days, but I’ve created three simple hacks for winning the day, every day. In this episode, I’m sharing how to create a more favorable life and business by making very small changes in your day to day! Called to Both is brought to […]

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What are Honeybook Smart Files and should you switch over? We’re diving into all the details and giving you the fastest way to get started using Smart Files.

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A good business boundary will teach your clients how to treat you and communicate with you. If you’re not setting these boundaries, you’re not protecting your time, your peace, or your personal life. In today’s episode, I’m sharing why boundaries are important, how to set them with your clients, and what types of boundaries you […]

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The film scans are back and I’m so excited to share them with you! Don’t miss Part 1 and part 2 of this session where I shared the digital side of things and walked you through my couples posing tips and thought process alongside the final images.

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Is your content getting the traction and audience that you’re expecting? Maybe you’re creating content, but only hearing crickets after hitting publish. By shifting your content creation mindset into creating generous content, you’ll gain more visibility, and grow your brand! In today’s episode, we’re discussing what it means to create generous content, why it’s important, […]

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Is the backend of your photography business bogging you down? Here are 3 tips to get back to spending more time taking beautiful photos.

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Is the pressure of being called to both causing you to burnout in your business? It’s so easy to let the overwhelm of every responsibility in your life create that feeling of burnout, yet finding the source and tackling it at its core can help you eliminate future burnout. In today’s episode, I’m sharing how […]

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Last week we kicked off a new series called the Photography Business (re)start – all about the steps to starting a legit photography business. Today we’ll be getting into a few visibility aspects of your photography business. I’ll also be sharing a few legal considerations you will want to be aware of as you grow your business and take on clients.

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Marketing your business can feel like a never-ending cycle of needing to do more—show up more, be on more platforms, and create more content. In today’s episode, Amanda Shuman of Carry Love Designs shares her secrets and tips for having more impactful marketing without adding more to your to-do list. Listen in to hear where […]

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Thinking about starting a photography business? We’re kicking off a brand new series called The Photography Business (re)Start – for anyone looking to start a photography business (or, maybe just hit a “reset” button on the one you already have!!)

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Are you looking for clarity in your business and where you’re going? A great time to do that is in the middle of the year by reflecting on what you’ve accomplished, resetting goals, and building a better plan for the next six months based on that data! In today’s episode, I’m sharing exactly how I […]

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One of the most frequently asked questions I receive both from my Facebook community and course students is how can I compete with other photographer but also not compete with them on price? How can I get out of the pricing game where I can be just a little bit cheaper than the photographer next to me? I love this question because it really just brings us back to the basics of business and back to the basics of serving our clients well. I’m going to be giving you 3 ways that you can differentiate yourself and stop competing on price alone in your photography business.

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Are you being as productive in your business as you could be? Maybe it feels like finding a balance feels impossible, because you have so much to do. In today’s episode, I have invited four amazing guests that are going to share their perspective on time management and productivity as a working mom. Not only […]

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Why is pricing so hard? There are many variables when it comes to pricing your services and it can be overwhelming and tempting to just see what someone else is doing and copy that

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Are you constantly juggling the priorities that come being a mother, owning a business, and running a household? In today’s episode, Kayla Brint joins me to chat about how you can live a simple yet rich life while balancing it all. Listen in as she shares some practical tips for self-care and finding the time […]

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don’t think it needs to be as complicated as we make it out to be. Maybe you’re wondering how to book out your calendar with dream brides or you aren’t sure what platform you want to spend the majority of your time in

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Are your words connecting with your ideal audience? As you sit down to write posts for Instagram, newsletters, or website copy, finding the right things to say is tough, especially with writer’s block. Jess Jordana of Jess XO and the Promptlate Shop joins us to share the secrets to writing words that people care about. […]

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In this video, I’m going to walk you through an engagement session I shot on the beach, how I posed the couple, and some of my best tips and tricks.

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Are there days where you need to reset your mindset? Maybe you’re not in the right headspace and it’s effecting how you’re engaging in your work and personal life—let’s reset that mindset. In today’s episode, I’m sharing a few tools you can use to quickly reset your mindset. Called to Both is brought to you […]

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Come with me behind-the-scenes as I photograph an engagement session at sunset on the beach! I love going behind-the-scenes cause it gives a real life perspective on shooting, how I pose my couples, different lighting scenarios, and so much more! In this video, you’ll have the opportunity to listen in as I direct my couple […]

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Are you struggling to get it all done in your business? If you’re not batching, not tracking your time, or maybe you’re still doing it alone, that might be part of the problem! In this episode, I’m sharing my weekly schedule, what I outsource, and my best tips for productivity! Called to Both is brought […]

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One of my all-time favorite platforms in my business is my customer relationship management software called Honeybook. You can do a number of things in there to manage your business including sending invoices and contracts, workflows and automations, email templates, scheduling, and so much more! In this video, I’m going to walk you through exactly […]

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As we grow within our businesses, we may see a pivot in clients, services, or even industry! I certainly did when I pivoted from being a photographer to being an educator! In today’s episode, I’m sharing 5 lessons I learned by pivoting in my business, plus join me as I highlight my entrepreneurship journey! Called […]

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You’ve just finished a beautiful gallery and exported it within Lightroom for yourself, but now you want to share your images on social media and wonder, “How do I do that?”. In this video, we’re going to dive into how to export photos from Lightroom for social media and all the settings you need to […]

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Video content is one of the most valuable tools you can use in your business to connect with your audience and market to potential customers! But you have a never-ending to-do list in your business, so how are you supposed to add video content on top of the day-to-day tasks? In today’s episode, I’m sharing […]

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Have you ever sat with your export panel open in Lightroom and wondered, “What settings are best for exporting my high resolution images?” If so, then you’re in the right place! In this video, I’m going to be breaking down all my export settings and hitting on 3 specific topics. I’ll be giving you an […]

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Have you streamlined your business with the right tools, softwares, and apps? As a business owner, there are so many things to consider, so when it comes to optimizing the behind the scenes of your business! In today’s episode, I’m sharing the tools I use in my business, what I use them for, why I […]

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Have you ever wanted to come behind the scenes and watch me edit in real time before? In this week’s video, I’m going to give you a behind the scenes look at how I edit my very own headshots at home in Lightroom. If you’ve ever wanted to know how I edit step-by-step, this video […]

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Being an introvert comes with its own challenges, but can you build a business and be successful as an introvert? As a business owner who identifies as an introvert, I’m here to tell you YES! In today’s episode, I’m sharing how you can grow a business as an introvert by using it to your advantage, […]

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I’m giving you 5 marketing tips that you can try this week to get more photography clients. These tips will help to get fresh eyes on your content and book your ideal clients. If you feel like your business could use a little refresh, and you’d like fresh content on your website and social media platforms in order to attract new eyes – this video is for you! 

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We hear so much about balance in entrepreneurship and finding that balance between work and life, but have you defined what balance means for you? In today’s episode, I’m sharing three steps that you can take to help you create your own definition of balance. Today’s episode was inspired by Christy Wright’s book, Take Back […]

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Today I’m sharing a workflow from Hobby to Pro toolkit where you get to see my exact steps to booking a photography client inside HoneyBook and how to bring on a new client officially in your business.

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Loneliness in motherhood and entrepreneurship has been weighing heavy on my heart since launching this podcast, so in today’s episode, I opted to have a more candid conversation with you all. In today’s episode, I’m sharing a few resources for those who are facing loneliness in either motherhood, entrepreneurship, or both. Called to Both is […]

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I’m giving you 5 marketing tips that you can try this week to get more photography clients. These tips will help to get fresh eyes on your content and book your ideal clients. If you feel like your business could use a little refresh, and you’d like fresh content on your website and social media platforms in order to attract new eyes – this video is for you! 

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If you’re like me and love hearing what others are doing with their time inside their business, today’s episode is for you! What can you get done in 60 minutes in your business? In today’s episode, I’m sharing a concept that has changed my work days—the power hour. Listen in as I share about this […]

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Why do some photographers seem to make money while others don’t? You may have seen that some photographers are able to quit their day jobs, replace their income, and charge premium rates and you might be in a position where you’re wondering, “How did they do that?” And maybe you’re wondering too why some photographers […]

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One of the biggest complaints I hear from busy entrepreneurs is that they don’t have energy or creativity when they sit down to work or that it comes in the most inconvenient times. I like to refer to this as the energy/ambition miss-match, when your ambitions don’t match the time and energy you have. In […]

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You’ve heard me say time and time again that Youtube can be a GREAT way to diversify your income and bring additional revenue into your business. But, what does that actually look like to do that? And how much do I REALLY bring in on a regular basis?

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Have you considered adding additional revenue streams to your service-based business? Your time is so valuable, so why not incorporate a revenue stream that doesn’t require your time? A great option is affiliate marketing. In today’s episode, I’m sharing how you can use affiliate marketing in your business, even if you don’t have a large […]

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The news is out – I’m officially starting a podcast! Actually though, it’s already started and I couldn’t be more excited to share with you all of the details leading up to this point! In this post, I’m going to share the official name of the podcast, what it’s about, and what things will look […]

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Is a Youtube Channel the right next step in your business? I’m asked all the time about why I started my Youtube channel and if I think it’s a good fit for others. In today’s episode, I’m sharing my own backstory with Youtube, including some of the things I’ve never shared before about my YouTube […]

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When we plan for children, we’re always warned about the rough things that change, but what about the good? In today’s episode, I’m sharing how my life and business have improved since having kids. Listen in as I share how having kids even made me a better business owner. Called to Both is brought to […]

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If you’re juggling the pressures and the tugging that come with trying to run a business and raise a family, I know exactly how you feel. When I had children, I quickly realized that my business wouldn’t run the same as before, but I also had to implement a few mindset shifts to better thrive. […]

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What makes you different amongst the many photographers out there? Maybe you’ve asked yourself this question many times and you’re wondering, “How do I stand out amongst the rest?”

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This is a peek into exactly how I automate my client management so that I can spend MORE time doing what I love and LESS time stressing over getting paid and sending contracts.

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This video is all about how to market your photography business – and actually book more brides! I share with you three ways you can simply and effectively increase your referrals and leverage social media to grow your business and book more couples. These tips will change your business.

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How do you market yourself strategically AND effectively as a photographer? There are so many platforms out there, where do you spend your time, how do you begin to connect with people organically, and so much more! We’re going to talk about it all in this post. The best part?  You can do most of these marketing techniques for FREE. These 5 tips will help you feel confident about marketing your business and services – and it will no longer be as intimidating of a topic!

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In this post, we are talking all about Instagram! Not just about growth on the platform in general, but really how to use Instagram as a photographer to get clients that will actually pay you and grow your business.

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Here’s how I use the workflows tab inside of HoneyBook for automating my client process. If you are finding yourself doing the same stuff over and over and repeating those steps – it’s time to automate! I’m sharing with you exactly how to set up a workflow of your own and giving you a peek into my wedding workflow!

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Today I’m sharing the most effective calendar planning system I’ve tried using wall calendars for planning content for my whole year – including launches, time off, and booked events. How do you plan for your business? Are you team paper or team digital?

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There’s no time like the beginning of January to prep for the year ahead! I want to share with you how I set goals and plan for success in both my photography and education businesses in the beginning of each year, and I’m giving you all the details in this video.

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As photographers, it’s important that we’re using contracts even if we’re just starting out in our business. But knowing what to include inside a wedding photography contract can be tricky. In this video, I’m sharing with you the 10 things you MUST include in your wedding photography contract and where to find a good quality contract for your biz. 

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One of the most common questions I’m asked is, “How do you manage all of your clients behind the scenes?” My secret weapon – Honeybook! This is the platform I’ve used for YEARS with all of my clients to send invoices, contracts, questionnaires, proposals, and so much more!

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Do you find that you aren’t confident in shooting wedding detail photos? Maybe you haven’t focused in a really solid process for them yet. In the last few years, I’ve nailed down a process that I have found helps me capture detail photos quickly and efficiently.

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Losing a photo or having a memory card corrupt is on every photographers list of worries but the good news is there are some measures you can put in place to make sure you are covering all your bases when it comes to saving images properly. You need a workflow. A repeatable system of steps you can follow every single time you take images so that you know with confidence they are going to be there when you need them.

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This video covers the top three steps you need to follow in order to plan for your best year in business! Be sure to grab the Creative Business Planning guide and follow along!

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Don’t you just love the holiday season? I love it for a number of reasons, but one of them is my annual Holiday Gift Guide. Today, I’m sharing the 5th edition (I know! what?!). And this year’s items are all from small shops/creators. They would be great gift ideas for the creative in your life. Or maybe that creative is YOU.

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What does work-life balance look like as a small business? What even is work-life balance? In this post, we dig into all the details on how to manage work-life balance.

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Today I’m going to give you tips for establishing clear boundaries with your clients and better achieve work life balance in the process.

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I saw this cool affordable paper backdrop set up on Amazon and I figured it would be fun to create some of my own headshots at home and share the process with you guys! So here you have it. A cheap backdrop set up so you can do your own headshots or brand photos easily.

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The wedding boom for 2022 is coming. Let’s talk about HOW to get ready and what you can do to prepare.

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Today’s video is a vlog taken of a bridal styled shoot I photographed in DC. I was able to show how I photograph the bride and groom, the details, and more including some behind the scenes clips of posing.

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MEET JOY

Ever wish you could feel just as confident about the business side of your business as you do about  taking photos? Well, that's what I'm here for.

I'm all about helping you simplify your marketing, stand out, and get paid to do what you love.

But here's the thing...I don't think you have to give up your sanity, all your nights and weekends, or your family time to make this dream happen.

I'm so glad you're here

hi friend

I’m Joy Michelle

JOY

Get to know me

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Each week you'll find a new episode to guide you in your journey as a photographer. Whether you're just starting a business or scaling to new heights - there's something for you. I share on topics like marketing, branding, standing out, balancing motherhood and business, and the nitty gritty of what it actually takes to build a business that pays you. 

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